Video Personalization and
Programming Platform

Take control of your video distribution with artificial intelligence and achieve the reach and scale of social media on your owned-and-operated sites and apps.

Increase revenue with machine learning and data-driven insights.

Arm your product, editorial, and revenue teams with actionable data to increase video ad inventory, user engagement, and audience retention.

Protect your brand and program your content.

Programming controls enable your editorial teams to create standards, set business rules, and implement best practices.

Harness the power of artificial
intelligence and machine learning with our video programming platform.

Asset IQ

Automated data structuring


  • Metadata enrichment
  • Program across all devices in real time
  • Real-time video asset ranking and valuation

Adaptive Stream

Video Personalization


  • Surface your most valuable video assets
  • Program across all devices in real time
  • Interactive video player features to engage and retain users

IRIS Vision

Business intelligence and programming management


  • Business rules management portal
  • Analytics dashboard and reporting
  • Dedicated programming strategist

Campaign Manager

Prioritize branded / sponsored content


  • Smartly place branded video in-stream alongside editorial content
  • Manage multiple campaigns by category, device and geolocation
  • Auto-pacing to fulfill campaign guarantees
Industry-leading results in consumption, engagement and retention
+70% VIDEO VIEWS
+62% VIEWS PER SESSION
-10% BOUNCE RATE
“ ”

The ability to customize programming at scale with business rules has been a game changer. We’re now able to focus on great content, leaving the creation of playlists to IRIS.TV.

Phillip Morelock | Chief Digital Officer
“ ”

IRIS.TV gives us insight into what content is relevant and compelling to our users. This helps us decide what we should be creating more of.

Sean Leong | Project Manager
“ ”

The ability to customize programming at scale with business rules has been a game changer. We’re now able to focus on great content, leaving the creation of playlists to IRIS.TV.

Michael Palmer | General Manager
“ ”

IRIS.TV wildly exceeded our expectations. We’re now able to measure how our audiences respond in real time, helping us constantly improve our content strategy and providing maximum value to our viewers, our advertisers and us.

Nathan McGowan | Senior Director
Integrated with all major video players
Integrated with all major video players
Integrated with all major video players
Maximize revenue on your 
owned-and-operated sites and apps.

Keep your loyal viewers watching your content on your site.

120M 140% 100M 120% 80M 80% 60M 60% 40M 40% 20M 20% 0 Q1 Q2 Q3 Q4 Q1 Q2 Q3 0%
IRIS.TV increase % Total views Initial click views Recommended views

IRIS.TV for
Broadcasters &
Publishers


Smart programming
Keep your viewers watching your content on your site.

IRIS.TV for brands


Private marketplace for branded content
Discover a new format for native advertising that keeps audiences watching longer.

Partner with us.

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