Personalized Video Programming

Increase views and engage audiences
across all devices in real-time

IRIS.TV enables publishers and marketers to maximize video
ROI by increasing video consumption, user engagement, and retention

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70%

Increase in Video Views
Consumption

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62%

Increase in Views/Session
Engagement

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10%

Decrease in Bounce Rate
Retention
* Download Case Study
*Average among IRIS.TV customers
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    "IRIS.TV's personalization engine makes recirculating even older video content simple and painless. Now that we’ve started to tag our videos based on their recommendations, we have even more insight into what content we should be creating more of that will be relevant and compelling to our users."
     
    Sean Leong Product Manager Southern Living, Coastal Living, Sunset / Time Inc.
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    playboy

    "IRIS.TV’s business rules engine has been a great asset to our video strategy. The ability to customize programming at scale while adhering to our brand standards and editorial rules has enabled us to focus on creating great content rather than creating playlists."
     
    Phillip Morelock, Chief Digital Officer / Playboy
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    woven

    "IRIS.TV is a tremendous partner for our suite of Woven Digital video content. We have seen increased total views, engagement and time on site. Their dashboard for analytics provides in depth insight into video performance across our sites on multiple platforms. Additionally, our account executive is acutely responsive and creative when it comes to ideation for further brand recognition as a video destination."
     
    Rachel Toole, Video Manager / Woven Digital
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    The Hollywood Reporter

    "IRIS.TV has wildly exceeded our expectation. With the help of IRIS.TV’s programming controls, we are able to measure how our audience responds to a variety of conditions in real-time. The insight has helped us improve our content strategy and provide the maximum value to our viewers and advertisers."
     
    Nathan McGowan, Senior Director / The Hollywood Reporter
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    "IRIS.TV Campaign Manager™ is easy to use and quick to implement. Upon launch, we saw an instant lift in our branded video campaigns. With the ability to distribute branded content in-stream to our viewers, we not only meet our guarantees, but also maintain our high editorial standards and continue to provide our users with highest quality user experience. We also now have unique prescriptive data on our campaigns, which has enabled us to make smarter strategic decisions."

     
    Michael Palmer, GM The Hollywood Reporter & Billboard Media Group
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    Assembly_Media_Black

    "IRIS.TV Campaign Manager™ will enable agencies and brands to better engage targeted audiences as it solves many of the global operations and business challenges that have limited branded content distribution from reaching its true potential. In-stream programming is the future of branded video and IRIS.TV with its combination of A.I. personalization, predictive analytics and prescriptive insight, is ahead of the curve and establishing the practices which will soon become industry standards."
     
    Stella Voutsina, EVP, Technology, Data and Digital Operations
    Media Assembly
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VIDEO PERSONALIZATION

Adaptive Stream™ is a cloud-based video personalization engine that uses adaptive machine learning to program the right content to the right viewer in real-time

  • One-to-one video programming

  • Across all devices

  • Real-time API response


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AUTOMATED DATA STRUCTURING

Asset IQ™ Automated Data Structuring enables digital assets to be continually optimized for recommendations

  • Asset data ingestion

  • Taxonomy Creation

  • Metadata mapping & standardization

  • Natural language processing


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BUSINESS INTELLIGENCE PLATFORM

IRIS Vision™ is a programming management and analytics tool to help you maximize the value of your asset library and optimize your content strategy.

  • Analytics & Business Intelligence

  • Business Rules Management Portal

  • Dedicated Account Executive


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IN-STREAM PLACEMENT OF BRANDED CONTENT

Campaign Manager™ allows publishers to program the distribution of branded videos in-stream on their owned and operated properties

 

DOWNLOAD  CAMPAIGN MANAGER™ FACT SHEET

  • Streaming Position

  • Frequency

  • Category (coming soon)

  • Device (Coming soon)

  • Geolocation (Coming soon)

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  • orlando-sentinel      ovguide      playboysilverline
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Press

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IRIS.TV launches a new tool to give publishers branded in-stream video advertising

Personalization and machine learning tools that IRIS.TV has rolled out let publishers create inventories that target individual users rather than large groups. 

Read More

Press

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Publishing Executive: Why Personalization Is Crucial to Driving Video Revenue

IRIS.TV's Rohan Castelino writes for Publishing Executive about how publishers are using personalization to make their owned and operated properties a destination for loyal viewers and a video profit center.

Read More
IRIS.TV is video player and platform agnostic and integrates with all OVPs
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