Personalized Video Programming

Every viewer is unique, so why serve the same content to everyone? IRIS.TV matches the most relevant videos from your archives to each viewer, using hundreds of audience and asset attributes to construct a personalized stream of video tailored to each and every user.


  Adaptive Stream
Keep your Audience Watching

Web and mobile video programming in a compact API built for your technology stack. Designed to keep your audience watching more videos, longer, and more often.


Serve More Ads

It's simple. Increased Engagement and Views = More Ad Inventory and Higher Revenues. IRIS.TV can be used independently or to supplement existing audience development strategies.

Increase ROI per viewer

IRIS.TV is proven to keep users engaged longer in each viewing session, increasing total views and available ad inventory for your sales team. Grow your audience with an improved viewing experience that increases user retention while reducing CPA costs for new views over time.

Increase Engagement and
Time on Site

As your audience consumes different types of content on different devices, IRIS.TV utilizes patented cold start technology and our Business Rules Engine to ensure they see the right video at the right time.

From there, we create a personalized stream of video to keep your audience watching more, just like TV.

How it Works

At IRIS.TV, we believe that the best user experience is a simple one that keeps people watching video and intelligently guiding them to more videos without page loads and outbound links

  • Powered by Adaptive Stream™, IRIS.TV integrates with video players and streamlines content delivery processes in a way that does not exist today
  • Personalizing experiences for audiences while enforcing editorial and business rules for publishers
  • Improving content discovery in a manner that facilitates audience growth and interaction
  • Re-inventing the way users consume video


User has to navigate back to menu or app to search for more content


Video publishers are able to engage users for longer and serve more ads. Viewers experience a continuous stream of personalized videos

Adaptive Stream™ Results

Average Video Views Per User (VV)
Average View Time
User Engagement

In a 12 month study encompassing 50 million video views, IRIS.TV increased video views per viewer by an average of 47% for a video publisher.IRIS.TV increased video plays from an average of 5.59 to 8.23 per user.

The results were immediate. The day after IRIS.TV’s Adaptive Stream™ was implemented views increased.

Over 50% of those viewers interacted with the player to personalize the viewing experience.

by reading our case studies.

Programming Controls

The IRIS.TV Business Rules Engine enables you to programmatically control the viewing experience of your audience in real-time.

Whether it is maximizing ad impressions, video views, engagement, or something specific to your programming strategy, IRIS.TV is configurable to meet your business goals and deliver the right video to the right viewer.







Sample Business Rules

Seamless Integration

At IRIS.TV we designed our integration process to be easy so your team doesn’t get surprised. We don’t say things like “it’s just a line of javascript”. We worked hard with all the leading video players and video infrastructure companies in the market so that your team doesn’t have to worry about costly or problematic integrations.

Platform and CMS Agnostic

Two-Step Integration

  • Import IRIS.TV template into your video player CMS
  • Export your video metadata to IRIS.TV via an RSS, XML, or JSON feed

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Los Angeles, California 90013

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New York, NY 10013

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