Personalized Video Programming

Increase views and engage audiences
across all devices in real-time

IRIS.TV enables publishers and marketers to maximize video
ROI by increasing video consumption, user engagement, and retention


Increase in Video Views


Increase in Views/Session


Decrease in Bounce Rate

*Average among IRIS.TV customers

“IRIS.TV Campaign Manager™ will enable agencies and brands to better engage targeted audiences as it solves many of the global operations and business challenges that have limited branded content distribution from reaching its true potential. In-stream programming is the future of branded video and IRIS.TV with its combination of A.I. personalization, predictive analytics and prescriptive insight, is ahead of the curve and establishing the practices which will soon become industry standards.”
Stella Voutsina, EVP, Technology, Data and Digital Operations
Media Assembly

“IRIS.TV’s personalization engine makes recirculating even older video content simple and painless. Now that we’ve started to tag our videos based on their recommendations, we have even more insight into what content we should be creating more of that will be relevant and compelling to our users.”
Sean Leong Product Manager Southern Living, Coastal Living, Sunset / Time Inc.

“IRIS.TV’s business rules engine has been a great asset to our video strategy. The ability to customize programming at scale while adhering to our brand standards and editorial rules has enabled us to focus on creating great content rather than creating playlists.”
Phillip Morelock, Chief Digital Officer / Playboy

“IRIS.TV is a tremendous partner for our suite of Woven Digital video content. We have seen increased total views, engagement and time on site. Their dashboard for analytics provides in depth insight into video performance across our sites on multiple platforms. Additionally, our account executive is acutely responsive and creative when it comes to ideation for further brand recognition as a video destination.”
Rachel Toole, Video Manager / Woven Digital

“IRIS.TV has wildly exceeded our expectation. With the help of IRIS.TV’s programming controls, we are able to measure how our audience responds to a variety of conditions in real-time. The insight has helped us improve our content strategy and provide the maximum value to our viewers and advertisers.”
Nathan McGowan, Senior Director / The Hollywood Reporter

“IRIS.TV Campaign Manager™ is easy to use and quick to implement. Upon launch, we saw an instant lift in our branded video campaigns. With the ability to distribute branded content in-stream to our viewers, we not only meet our guarantees, but also maintain our high editorial standards and continue to provide our users with highest quality user experience. We also now have unique prescriptive data on our campaigns, which has enabled us to make smarter strategic decisions.”
Michael Palmer, GM The Hollywood Reporter & Billboard Media Group


Adaptive Stream™ is a cloud-based video personalization engine that uses adaptive machine learning to program the right content to the right viewer in real-time

  • One-to-one video programming
  • Across all devices
  • Real-time API response

Automated Data Structuring

Asset IQ™ Automated Data Structuring enables digital assets to be continually optimized for recommendations

  • Asset data ingestion
  • Taxonomy Creation
  • Metadata mapping & standardization
  • Natural language processing

Business Intelligence Platform

IRIS Vision™is a programming management and analytics tool to help you maximize the value of your asset library and optimize your content strategy.

  • Analytics & Business Intelligence
  • Business Rules Management Portal
  • Dedicated Account Executive

In-Stream Placement of Branded Content

Campaign Manager™ allows publishers to program the distribution of branded videos in-stream on their owned and operated properties

Campaign Manager Fact Sheet

  • Streaming Position
  • Frequency
  • Category (coming soon)
  • Device (coming soon)
  • Geolocation (coming soon)

Featured Customers




IRIS.TV Announces Built-in Video Personalization for Google Cloud Video

The integration of IRIS.TV makes it possible for media companies to serve up personalized videos to audiences across owned and operated properties through the Google Cloud Platform.


CNBC Squawk Alley: IRIS.TV CEO, We’re taking audiences away from Facebook and Google…

IRIS.TV CEO Field Garthwaite joined the team at CNBC’s Squawk Alley to discuss how artificial intelligence is helping media companies and content creators gain an edge over the competition.

Featured Partners

IRIS.TV is video player and platform agnostic and integrates with all OVPs

Comcast Technology Solutions
JW Player