At IRIS.TV, our goal is to help publishers and marketers utilize personalized video programming in order to grow video views and revenue while simplifying operations for desktop, mobile, and OTT video distribution.
We created IRIS.TV to enable publishers and marketers to succeed in three key areas: consumption, engagement, and retention. To increase revenue, you need to organically grow an audience that watches more, watches longer, and watches often.
The IRIS.TV Video Programming Platform utilizes a data-driven approach to publishing, allowing publishers to automate content programming and maximize the value of their audience and video library.
Our cloud-based enterprise product is made up of three core components that integrates with your existing video technology infrastructure.
Adaptive Stream™ – plugs into the video player enabling real-time personalized streaming across all devices that can be customized to business and editorial rules.
Asset IQ™ offers future-proofed automated data structuring and asset optimization. This system builds standardized data sets, taxonomy, and data enhancements for video assets that enable them to be surfaced to relevant viewers and enable virality.
IRIS Vision™ offers business intelligence and programming management tools so that video teams can gain insight on performance across a variety of parameters and take specific actions to that drive ROI.
Berman Strategic Advisors
Manager, AEG/AXS TV