IRIS.TV is a privacy-first video intelligence platform for maximizing the value of video across all screens. Founded in 2013, IRIS.TV is trusted by the world’s largest media companies and marketers to build audience insights, improve experiences, and drive engagement for video content and ads across digital, mobile and over the top channels. The company’s personalization & programming platform integrates with video players and uses machine learning to automate the streaming of personalized content based on audience preferences, user interaction, and behavioral segmentation. The IRIS.TV Contextual Video Marketplace activates industry-standard context segments on 8B+ monthly video ad impressions across 5K+ publisher sites enabling marketers to target users on all screens in highly relevant, brand-safe and privacy-protected environments.