Field Garthwaite, Author at IRIS.TV | Video Intelligence and Programming Solutions

Author: Field Garthwaite

IRIS.TV for Brands: Guaranteeing Branded Content Distribution at Scale

Posted by Field Garthwaite | Mar 9, 2018 | Video, Video Programming Insights |

Branded content placed in-stream provides a better user experience for audiences and diversifies the ad experience with a new format. The diversity of ad experience helps limit showing repetitive pre-roll.

IRIS.TV on the Economics of Machine-Drive Media

Posted by Field Garthwaite | May 1, 2017 | Events, Video Programming Insights |

Last week, I spoke on NYC Media Lab’s “The Economics of Machine-Driven Media” panel. Along with Shutterstock’s Ben Pfeifer and the Weather Company’s Margaret Chung, we talked about how data is changing the way media is produced, distributed and consumed and how technology is enabling better viewability and experiences.

Author: Field Garthwaite

IRIS.TV for Brands: Guaranteeing Branded Content Distribution at Scale

IRIS.TV on the Economics of Machine-Drive Media

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