Video Publishing Best Practices: Inauguration Day 2017 Guidelines

Research compiled from IRIS.TV clients data driven from previous debates and events throughout the 2016 Presidential election.

Best Practices for Inauguration 2017 Video Coverage:

Drive more time on your owned & operated site by featuring a video asset on every inauguration-focused article

  • Assets featuring Donald Trump’s presidential candidacy have driven retention rates higher than average
  • Ensure each asset is tagged with an appropriate inauguration category or tag: assets tagged with the event increases retention rates by 15%
  • Metadata Tagging Suggestion: Trump, Inauguration, Inauguration2017

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