IRIS.TV joins MediaMath to build a 100% accountable and addressable supply chain by the end of 2020
Melissa Lachman We are proud to announce our participation in SOURCE by MediaMath. Launched on...
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Author: Melissa Lachman
IBC 2019 – Building Sustainable Video Businesses with Partner Brightcove
In the video below, Brightcove Director of Partner Marketing Eric Wynalek talks with IRIS.TV CRO Daniel Harrison about building sustainable video businesses and how IRIS.TV helps broadcasters and publishers meet their KPIs.
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Emmy’s Preview 2019
With the 71st Emmy’s coming up on September 22, we thought it would be helpful to resurface some tips for publishers to help prepare you for a solid award season, kicking off with the Emmy’s and what you should know to capture that audience of over 10 million viewers.
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What is a Programming Strategist?
Melissa Lachman Q&A with Mantonie Byrd, Director Programming Strategy and Partnerships I...
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Video Programming Essentials: Understanding Your Video Data
In this post, we cover everything you need to know about video data and how to best optimize your video strategy including: Metadata, Taxonomy, Metadata Enrichment, Essential Video Metrics and How to Apply Them.
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