IRIS.TV joins MediaMath to build a 100% accountable and addressable supply chain by the end of 2020
IRIS.TV joins MediaMath to build a 100% accountable and addressable supply chain by the end of...
Read MorePosted by Melissa Lachman | Oct 3, 2019 | News, Press |
IRIS.TV joins MediaMath to build a 100% accountable and addressable supply chain by the end of...
Read MorePosted by Melissa Lachman | Sep 26, 2019 | Contextual Ad Targeting, Events, Video |
In the video below, Brightcove Director of Partner Marketing Eric Wynalek talks with IRIS.TV CRO Daniel Harrison about building sustainable video businesses and how IRIS.TV helps broadcasters and publishers meet their KPIs.
Read MorePosted by Melissa Lachman | Sep 19, 2019 | Video Programming Insights |
With the 71st Emmy’s coming up on September 22, we thought it would be helpful to resurface some tips for publishers to help prepare you for a solid award season, kicking off with the Emmy’s and what you should know to capture that audience of over 10 million viewers.
Read MorePosted by Melissa Lachman | Sep 9, 2019 | Video Programming Insights |
What is a Programming Strategist? Q&A with Mantonie Byrd, Director Programming Strategy and...
Read MorePosted by Melissa Lachman | Jul 31, 2019 | Infographics, Video Programming Insights |
In this post, we cover everything you need to know about video data and how to best optimize your video strategy including: Metadata, Taxonomy, Metadata Enrichment, Essential Video Metrics and How to Apply Them.
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