Zefr, the leader in contextual data for brand safety and suitability in video, will apply its patented human-in-the-loop approach to premium OLV and CTV inventory enabled by the IRIS.TV’s Contextual Video Marketplace.
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Today we are pleased to announce the introduction of the IRIS ID, a data solution to unify the video content and video advertising ecosystems for the first time.
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Marketers can now leverage GumGum’s content analysis engine, Verity, to more accurately target web, mobile and OTT content across IRIS.TV’s data privacy-first Contextual Video Marketplace.
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This partnership represents Comscore’s continued focus on privacy-driven innovation to meet advertisers’ needs for connected TV (CTV) advertising and the next step in expanding its contextual targeting solution to CTV content.
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With this integration, SpringServe, the leading independent video ad serving platform, will activate contextual segments from the industry’s leading data verification providers allowing marketers to target brand-safe and brand-suitable video inventory across all devices.
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