Author: Rohan Castelino

Video Programming Rules – When Overriding the Machine is the Right Play

In our previous post, we likened video programming to the data-driven strategies promoted in the book and film Moneyball. In baseball when it comes to increasing your probability of scoring runs, the data says don’t bunt. In this post, we’ll review the most common examples of when publishers restrict the video stream with programming rules i.e. when it’s okay to bunt.

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