Tackle NFL Season with These Video Programming Tips
Below, we break down some of our key insights based on years of data with national, regional and local sports publishers to help you best leverage content for this football season.
Read More
Author: Rohan Castelino
IRIS.TV integrates Microsoft Video Indexer for Video Recognition
Rohan Castelino IRIS.TV integrates Microsoft Video Indexer for Video Recognition Today, every...
Read More
Introducing Contextual Ad Targeting for Video
The IRIS.TV team is headed to Cannes Lions to introduce a first-to-market solution to help brands reach premium video audiences in brand suitable environments at scale. Today, every marketer with large reach and frequency goals for video advertising is confronted with concerns of brand safety and brand suitability.
Read More
Video Programming Rules – When Overriding the Machine is the Right Play
In our previous post, we likened video programming to the data-driven strategies promoted in the book and film Moneyball. In baseball when it comes to increasing your probability of scoring runs, the data says don’t bunt. In this post, we’ll review the most common examples of when publishers restrict the video stream with programming rules i.e. when it’s okay to bunt.
Read More