Our publisher customers can now activate Oracle’s Contextual Intelligence data, a widely accepted industry standard, to enable DSPs, agencies, and brands to deliver relevant and brand safe digital video advertising to context-based audiences.
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With this integration, Oracle Data Cloud’s contextual segmentation can be deployed at the scale Fortune 500 brands require for relevant and brand-safe video advertising. This combination will deliver on the needs of the world’s largest marketers and agencies to provide transparency on where their advertising is placed across all video formats—mobile, CTV and web, while navigating the requirements of new and emerging privacy regulations in the US and EU.
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Below, we break down some of our key insights based on years of data with national, regional and local sports publishers to help you best leverage content for this football season.
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Rohan Castelino IRIS.TV integrates Microsoft Video Indexer for Video Recognition Today, every...
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