INTRODUCING THE IRIS.TV CONTENTID
Today we are pleased to announce the introduction of the IRIS.TV ContentID, a data solution to unify the video content and video advertising ecosystems for the first time.
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Author: Rohan Castelino
GUMGUM JOINS THE IRIS.TV CONTEXTUAL VIDEO MARKETPLACE
Marketers can now leverage GumGum’s content analysis engine, Verity, to more accurately target web, mobile and OTT content across IRIS.TV’s data privacy-first Contextual Video Marketplace.
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COMSCORE AND IRIS.TV INTRODUCE CONTEXTUAL TARGETING FOR CONNECTED TV AND VIDEO ADVERTISING
This partnership represents Comscore’s continued focus on privacy-driven innovation to meet advertisers’ needs for connected TV (CTV) advertising and the next step in expanding its contextual targeting solution to CTV content.
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Press Release: IRIS.TV Integrates SpringServe into its Contextual Video Marketplace
With this integration, SpringServe, the leading independent video ad serving platform, will activate contextual segments from the industry’s leading data verification providers allowing marketers to target brand-safe and brand-suitable video inventory across all devices.
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Press Release: Spectrum Media Services Joins IRIS.TV’s Contextual Video Marketplace
Spectrum Media Services, a leader in cookieless contextual targeting, is joining the IRIS.TV Contextual Video Marketplace to enable its unique topic-level scoring data for video across all platforms and devices. This partnership addresses the ambiguous nature of keyword targeting inherent to video advertising. This solves for the waste in reach and media impressions which is especially critical in video to both the buy and the sell side.
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