Author: Rohan Castelino

An Evolution Towards Prescriptive Analytics as a Key Driver in Revenue Acceleration: IRIS.TV Data Science Team Presents at Big Data Day LA


On Saturday, July 9, 2016 IRIS.TV's Dr. Thomas Sullivan and Nick Oswald presented at Big Data Day LA at West Los Angeles College. In front of a packed audience, Sullivan and Oswald discussed the practical business applications of artificial intelligence and machine learning in their talk: Shaping the Role of Data Science: An Evolution Towards Prescriptive Analytics as a Key Driver in Revenue Acceleration.

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IRIS.TV CEO Participates in NZ Tripartite Economic Summit 2016

IRIS.TV CEO Field Garthwaite alongside Los Angeles Mayor Eric Garcetti IRIS.TV CEO and Co-Founder Field Garthwaite recently attended the 2016 Tripartite Economic Summit in Auckland, New Zealand as a representative of the Los Angeles delegation led by Mayor Eric Garcetti. The summit focused on the development of three sister cities, Auckland, Guangzhou, and Los Angeles.

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VideoInk: IRIS.TV’s Video-In-Video Tech Elevates Revenues for Publishers & Their Advertisers

Brands and video publishers including CBS, The Hollywood Reporter, Time Inc., Hearst and Playboy, have been using IRIS.TV, an LA-based video software company, to ensure eyeballs and engagement on video. According to IRIS.TV, clients like these have seen over 50% increase in videos views and over 60% increase in engagement once they’ve plugged into IRIS.TV. And today, IRIS.TV has announced a new platform that will enable video publishers to better distribute and monetize video products, especially branded videos.

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IRIS.TV Releases World’s First Video Programming Platform


IRIS.TV, the global leader in video personalization, releases the world’s first Video Programming Platform. The platform utilizes a data-driven approach to digital distribution, allowing publishers to automate content programming while maximizing the value of their audience and video library across all devices and video player formats.

Publishers using IRIS.TV have seen their monthly video views increase by an average of 54% alongside increased user engagement and retention.

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