Billboard Music Awards: How to Increase Video Views and Drive Revenue Around Viral Events

by | Jul 7, 2016 | Press, Video Programming Insights

IRIS.TV’s Rohan Castelino writes for TheVideoInk about how publishers are able to leverage metadata best practices, personalization, and business intelligence to maximize viewer engagement during awards season.

Below is an excerpt from Rohan Castelino’s original piece, published on May 27, 2016 in TheVideoInk.


Rohan Castelino

Director of Business Development & Marketing

“While 2016 Awards Season continues to observe declining TV ratings, digital video has reaped a windfall in viewership as publishers are beginning to take a data-driven approach to content programming resulting in record breaking view-counts and engaged audiences on their owned & operated digital properties.

Last Sunday’s Billboard Music Awards saw a 4-year low in TV-ratings, but publishers leveraging metadata best-practices, personalization, and business intelligence observed all-time highs in views during the event as well in subsequent days. Innovative digital publishers are leveraging a Total TV strategy that maximizes yield from all video entry-points.

For some publishers, Awards Season is their Super Bowl. The Golden Globes, Grammys, Oscars, Billboard lead the way in the Spring, followed by VMAs and Emmys in the Fall. These are considered Known Viral Events as publishers with daily views in the tens of thousands spike to several millions during these events.”

Read Rohan Castelino’s full article at The Video Ink