Category: Case Study
How IRIS.TV’s Contextual Targeting and Oracle Data Cloud are Working Together
Dec 17, 2019 | Contextual Ad Targeting, News | 0 |
Our publisher customers can now activate Oracle’s Contextual Intelligence data, a widely accepted industry standard, to enable DSPs, agencies, and brands to deliver relevant and brand safe digital video advertising to context-based audiences.
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Tackle NFL Season with These Video Programming Tips
Oct 31, 2019 | Video Programming Insights | 0 |
Below, we break down some of our key insights based on years of data with national, regional and local sports publishers to help you best leverage content for this football season.
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Audience and Revenue: Immediate Actions to Deliver against Q4 Goals
Oct 15, 2019 | Video Programming Insights | 0 |
As you head into the final stretch of 2019, you’ve reviewed your final Q3 numbers and assessed your Q4 forecasts. Like most video publishers and broadcasters, you’re looking to take action to close out the year to hit your audience growth and revenue goals. Whether you’re oversold, undersold, or just need to more accurately forecast for 2020 here are a few ways we’ve worked with clients to successfully achieve their objectives.
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IRIS.TV joins MediaMath to build a 100% accountable and addressable supply chain by the end of 2020
Case Study We are proud to announce our participation in SOURCE by MediaMath. Launched on October...
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IBC 2019 – Building Sustainable Video Businesses with Partner Brightcove
Sep 26, 2019 | Contextual Ad Targeting, Events, Video | 0 |
In the video below, Brightcove Director of Partner Marketing Eric Wynalek talks with IRIS.TV CRO Daniel Harrison about building sustainable video businesses and how IRIS.TV helps broadcasters and publishers meet their KPIs.
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Emmy’s Preview 2019
Sep 19, 2019 | Video Programming Insights | 0 |
With the 71st Emmy’s coming up on September 22, we thought it would be helpful to resurface some tips for publishers to help prepare you for a solid award season, kicking off with the Emmy’s and what you should know to capture that audience of over 10 million viewers.
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What is a Programming Strategist?
Sep 9, 2019 | Video Programming Insights | 0 |
Case Study Q&A with Mantonie Byrd, Director Programming Strategy and Partnerships I recently...
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Video Programming Essentials: Understanding Your Video Data
Jul 31, 2019 | Infographics, Video Programming Insights | 0 |
In this post, we cover everything you need to know about video data and how to best optimize your video strategy including: Metadata, Taxonomy, Metadata Enrichment,
Essential Video Metrics and How to Apply Them.
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Client Success Story: J.J. Helland – Using AI to Inform Editorial Programming
Jul 30, 2019 | Case Study, Video, Video Programming Insights | 0 |
J.J. Helland a 15-year digital media veteran at leading news publishers The New York Times CNN and Men's Journal leveraged IRIS.TV for visibility into what users are watching and used that data to inform editorial programming strategy, leading to 250% video lift.
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Client Success Story: Gunnar Waldman (This Old House) – Monetizing TV in Digital
Jul 30, 2019 | Case Study, Video, Video Programming Insights | 0 |
Gunnar Waldman is the GM, Digital Video at This Old House talks about how machine learning and video intelligence is enabling an iconic television brand to engage its loyal audience in digital environments.
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Client Success Story: J.J. Helland – Using AI to Inform Editorial Programming
by Melissa Lachman | Jul 30, 2019 | Case Study, Video, Video Programming Insights | 0 |
J.J. Helland a 15-year digital media veteran at leading news publishers The New York Times CNN and Men's Journal leveraged IRIS.TV for visibility into what users are watching and used that data to inform editorial programming strategy, leading to 250% video lift.
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Client Success Story: Gunnar Waldman (This Old House) – Monetizing TV in Digital
by Melissa Lachman | Jul 30, 2019 | Case Study, Video, Video Programming Insights | 0 |
Gunnar Waldman is the GM, Digital Video at This Old House talks about how machine learning and video intelligence is enabling an iconic television brand to engage its loyal audience in digital environments.
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Client Success Story: Damian Benders (iOne Digital) – Scaling a Digital Network
by Melissa Lachman | Jul 28, 2019 | Case Study, Video | 0 |
Damian Benders is VP, Video Programming and Business Development at iOne Digital talks about how video intelligence is driving organic internal growth of video across its network of brands.
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Case Study: How USA Today Network Leveraged AI to Maximize Video Engagement During the Olympics
by Rohan Castelino | May 13, 2019 | Case Study, Video | 0 |
Video - IRIS.TV and USA Today showcase how the use of video recommendations, video intelligence, and AI are enabling sports publishers to maximize video engagement and revenue yield from major sporting events
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Case Study: Pelmorex Weather Networks: Audience Growth and Monetization
by Rohan Castelino | Dec 17, 2018 | Case Study | 0 |
In this case study, you'll learn how Pelmorex Weather Networks leveraged A.I. to automate video programming and exceed their revenue goals
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Case Study: How Real Estate Australia utilized IRIS.TV’s Adaptive Plugin to Supercharge their User Experience
by Rohan Castelino | May 2, 2018 | Case Study | 0 |
The REA team utilized the IRIS.TV Adaptive Plugin to create video thumbnail carousels underneath the Brightcove video player. REA already enjoyed a healthy 60% video lift with IRIS.TV standard integration. After installing the carousel, video lift increased by 47% and retention rate increased by 46%
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Case Study: How Fox Plus is Utilizing A.I. to Engage Audiences on OTT
by Rohan Castelino | Mar 22, 2018 | Case Study | 0 |
Fox+, a video-on-demand service for film, tv, and live sports, worked with IRIS.TV to increase user engagement and subscriber yield with artificial intelligence and personalization.
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Case Study: IRIS.TV featured in Brightcove’s Condé Nast Success Story
by Katherine Miller | Jan 31, 2018 | Case Study, News | 0 |
IRIS.TV’s integration was noted as having “stood out as crucial assets in the development of Condé Nast Japan’s new video enterprise.”
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Case Study: How Rodale is Leveraging A.I. to Maximize User Engagement on their Owned & Operated Sites
by Rohan Castelino | Jan 30, 2018 | Case Study, Video Programming Insights | 0 |
Christian O’Toole, Director of Custom Content for Rodale sat down with IRIS.TV to discuss how Men's Health, Women's Health, and other iconic lifestyle brands doubled video views with A.I., machine learning, and data-driven decision making.
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Video: IRIS.TV COO and Chief Data Scientist Sits Down with IBM Watson to Discuss A.I. for Video
by Rohan Castelino | Apr 1, 2017 | Case Study, Events, Video | 0 |
IRIS.TV COO & Co-Founder Richie Hyden and Chief Data Scientist Dr. Thomas J. Sullivan sit down with IBM to explain how IRIS.TV utilizes A.I. to personalize video distribution for broadcasters, publishers, brands.
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Recent Posts
- How IRIS.TV’s Contextual Targeting and Oracle Data Cloud are Working Together
- IRIS.TV Introduces Oracle Data Cloud into its Contextual Ad Targeting for Video Solution
- Tackle NFL Season with These Video Programming Tips
- Audience and Revenue: Immediate Actions to Deliver against Q4 Goals
- IRIS.TV joins MediaMath to build a 100% accountable and addressable supply chain by the end of 2020