Category: Contextual Ad Targeting
Zefr Joins the IRIS.TV Contextual Video Marketplace
Nov 23, 2020 | Video Programming Insights | 0 |
Zefr, the leader in contextual data for brand safety and suitability in video, will apply its patented human-in-the-loop approach to premium OLV and CTV inventory enabled by the IRIS.TV’s Contextual Video Marketplace.
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INTRODUCING THE IRIS ID
Jul 8, 2020 | Video Programming Insights | 0 |
Today we are pleased to announce the introduction of the IRIS ID, a data solution to unify the video content and video advertising ecosystems for the first time.
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GUMGUM JOINS THE IRIS.TV CONTEXTUAL VIDEO MARKETPLACE
Jul 8, 2020 | Video Programming Insights | 0 |
Marketers can now leverage GumGum’s content analysis engine, Verity, to more accurately target web, mobile and OTT content across IRIS.TV’s data privacy-first Contextual Video Marketplace.
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COMSCORE AND IRIS.TV INTRODUCE CONTEXTUAL TARGETING FOR CONNECTED TV AND VIDEO ADVERTISING
Jul 2, 2020 | Video Programming Insights | 0 |
This partnership represents Comscore’s continued focus on privacy-driven innovation to meet advertisers’ needs for connected TV (CTV) advertising and the next step in expanding its contextual targeting solution to CTV content.
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Press Release: IRIS.TV Integrates SpringServe into its Contextual Video Marketplace
Mar 12, 2020 | Contextual Ad Targeting, News, Press | 0 |
With this integration, SpringServe, the leading independent video ad serving platform, will activate contextual segments from the industry’s leading data verification providers allowing marketers to target brand-safe and brand-suitable video inventory across all devices.
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Press Release: Spectrum Media Services Joins IRIS.TV’s Contextual Video Marketplace
Mar 9, 2020 | Contextual Ad Targeting, News, Press | 0 |
Spectrum Media Services, a leader in cookieless contextual targeting, is joining the IRIS.TV Contextual Video Marketplace to enable its unique topic-level scoring data for video across all platforms and devices. This partnership addresses the ambiguous nature of keyword targeting inherent to video advertising. This solves for the waste in reach and media impressions which is especially critical in video to both the buy and the sell side.
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Press Release: Comscore and IRIS.TV Introduce Contextual Targeting for Connected TV and Video Advertising
Mar 2, 2020 | Contextual Ad Targeting, News, Press | 0 |
This partnership represents the companies' continued focus on privacy-driven innovation to meet advertisers’ needs for connected TV (CTV) advertising and the next step in expanding its contextual targeting solution to CTV content.
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How Oracle Data Cloud Works with the Contextual Video Marketplace
Dec 17, 2019 | Contextual Ad Targeting, News | 0 |
Our publisher customers can now activate Oracle’s Contextual Intelligence data, a widely accepted industry standard, to enable DSPs, agencies, and brands to deliver relevant and brand safe digital video advertising to context-based audiences.
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IRIS.TV Introduces Oracle Data Cloud into its Contextual Ad Targeting for Video Solution
With this integration, Oracle Data Cloud’s contextual segmentation can be deployed at the scale Fortune 500 brands require for relevant and brand-safe video advertising. This combination will deliver on the needs of the world’s largest marketers and agencies to provide transparency on where their advertising is placed across all video formats—mobile, CTV and web, while navigating the requirements of new and emerging privacy regulations in the US and EU.
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Tackle NFL Season with These Video Programming Tips
Oct 31, 2019 | Video Programming Insights | 0 |
Below, we break down some of our key insights based on years of data with national, regional and local sports publishers to help you best leverage content for this football season.
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Press Release: IRIS.TV Integrates SpringServe into its Contextual Video Marketplace
by Rohan Castelino | Mar 12, 2020 | Contextual Ad Targeting, News, Press | 0 |
With this integration, SpringServe, the leading independent video ad serving platform, will activate contextual segments from the industry’s leading data verification providers allowing marketers to target brand-safe and brand-suitable video inventory across all devices.
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Press Release: Spectrum Media Services Joins IRIS.TV’s Contextual Video Marketplace
by Rohan Castelino | Mar 9, 2020 | Contextual Ad Targeting, News, Press | 0 |
Spectrum Media Services, a leader in cookieless contextual targeting, is joining the IRIS.TV Contextual Video Marketplace to enable its unique topic-level scoring data for video across all platforms and devices. This partnership addresses the ambiguous nature of keyword targeting inherent to video advertising. This solves for the waste in reach and media impressions which is especially critical in video to both the buy and the sell side.
Read More
Press Release: Comscore and IRIS.TV Introduce Contextual Targeting for Connected TV and Video Advertising
by Rohan Castelino | Mar 2, 2020 | Contextual Ad Targeting, News, Press | 0 |
This partnership represents the companies' continued focus on privacy-driven innovation to meet advertisers’ needs for connected TV (CTV) advertising and the next step in expanding its contextual targeting solution to CTV content.
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Introducing The IRIS.TV Contextual Video Marketplace
by Rohan Castelino | Feb 26, 2020 | Contextual Ad Targeting, News | 0 |
With the IRIS.TV Contextual Video Marketplace, we have simplified thousands of integration points into a single ecosystem. Publishers’ video content can now be analyzed and categorized into industry-accepted brand-safety and brand-suitable segments that can then be purchased by any advertiser or DSP through private marketplace deals.
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How Oracle Data Cloud Works with the Contextual Video Marketplace
by Rohan Castelino | Dec 17, 2019 | Contextual Ad Targeting, News | 0 |
Our publisher customers can now activate Oracle’s Contextual Intelligence data, a widely accepted industry standard, to enable DSPs, agencies, and brands to deliver relevant and brand safe digital video advertising to context-based audiences.
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IBC 2019 – Building Sustainable Video Businesses with Partner Brightcove
by Melissa Lachman | Sep 26, 2019 | Contextual Ad Targeting, Events, Video | 0 |
In the video below, Brightcove Director of Partner Marketing Eric Wynalek talks with IRIS.TV CRO Daniel Harrison about building sustainable video businesses and how IRIS.TV helps broadcasters and publishers meet their KPIs.
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IRIS.TV and Telaria Execute Contextual and Brand-safe Ad Targeting for Programmatic Video
by Melissa Lachman | Jun 20, 2019 | Contextual Ad Targeting, News | 0 |
Utilizing Telaria’s leading Video Management Platform buyers can curate and execute private marketplace deals across Telaria and IRIS.TV’s publisher partners.
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IRIS.TV integrates Microsoft Video Indexer for Video Recognition
by Rohan Castelino | Jun 12, 2019 | Contextual Ad Targeting, News, Press | 0 |
IRIS.TV integrates Microsoft Video Indexer for Video Recognition IRIS.TV integrates Microsoft...
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PRESS RELEASE: MediaMath Launches Contextual Ad Targeting Solution for Video in Partnership with IRIS.TV
by Melissa Lachman | Jun 11, 2019 | Contextual Ad Targeting, Events, News | 0 |
MediaMath, acclaimed independent programmatic company for marketers, today announced the launch of the industry’s first buy-side video contextual targeting solution for programmatic video. The new solution is made possible through a partnership with IRIS.TV, the market leader in video intelligence and programming solutions.
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Recent Posts
- Zefr Joins the IRIS.TV Contextual Video Marketplace
- INTRODUCING THE IRIS ID
- GUMGUM JOINS THE IRIS.TV CONTEXTUAL VIDEO MARKETPLACE
- COMSCORE AND IRIS.TV INTRODUCE CONTEXTUAL TARGETING FOR CONNECTED TV AND VIDEO ADVERTISING
- Press Release: IRIS.TV Integrates SpringServe into its Contextual Video Marketplace