Category: Contextual Ad Targeting

Introducing Contextual Ad Targeting for Video

Posted by Rohan Castelino | Jun 7, 2019 | Contextual Ad Targeting, News, Press | 0 |

Tackle NFL Season with These Video Programming Tips

Oct 31, 2019 | Video Programming Insights | 0 |

Below, we break down some of our key insights based on years of data with national, regional and local sports publishers to help you best leverage content for this football season. Read More

Audience and Revenue: Immediate Actions to Deliver against Q4 Goals

Oct 15, 2019 | Video Programming Insights | 0 |

As you head into the final stretch of 2019, you’ve reviewed your final Q3 numbers and assessed your Q4 forecasts. Like most video publishers and broadcasters, you’re looking to take action to close out the year to hit your audience growth and revenue goals. Whether you’re oversold, undersold, or just need to more accurately forecast for 2020 here are a few ways we’ve worked with clients to successfully achieve their objectives. Read More

IRIS.TV joins MediaMath to build a 100% accountable and addressable supply chain by the end of 2020

Oct 3, 2019 | News, Press | 0 |

Contextual Ad Targeting We are proud to announce our participation in SOURCE by MediaMath....

IBC 2019 – Building Sustainable Video Businesses with Partner Brightcove

Sep 26, 2019 | Contextual Ad Targeting, Events, Video | 0 |

In the video below, Brightcove Director of Partner Marketing Eric Wynalek talks with IRIS.TV CRO Daniel Harrison about building sustainable video businesses and how IRIS.TV helps broadcasters and publishers meet their KPIs. Read More

Emmy’s Preview 2019

Sep 19, 2019 | Video Programming Insights | 0 |

With the 71st Emmy’s coming up on September 22, we thought it would be helpful to resurface some tips for publishers to help prepare you for a solid award season, kicking off with the Emmy’s and what you should know to capture that audience of over 10 million viewers. Read More

IRIS.TV Brings Video Intelligence to IBC with Google Cloud

Sep 11, 2019 | Events, Press | 0 |

IRIS.TV, a video personalization company that enables broadcasters and marketers to maximize revenue from their owned and operated digital properties, will demo its Video Intelligence and Personalization integration with Google Cloud at IBC in Amsterdam. Read More

What is a Programming Strategist?

Sep 9, 2019 | Video Programming Insights | 0 |

Contextual Ad Targeting Q&A with Mantonie Byrd, Director Programming Strategy and...

Video Programming Essentials: Understanding Your Video Data

Jul 31, 2019 | Infographics, Video Programming Insights | 0 |

In this post, we cover everything you need to know about video data and how to best optimize your video strategy including: Metadata, Taxonomy, Metadata Enrichment, Essential Video Metrics and How to Apply Them. Read More

Client Success Story: J.J. Helland – Using AI to Inform Editorial Programming

Jul 30, 2019 | Case Study, Video, Video Programming Insights | 0 |

J.J. Helland a 15-year digital media veteran at leading news publishers The New York Times CNN and Men's Journal leveraged IRIS.TV for visibility into what users are watching and used that data to inform editorial programming strategy, leading to 250% video lift. Read More

Client Success Story: Gunnar Waldman (This Old House) – Monetizing TV in Digital

Jul 30, 2019 | Case Study, Video, Video Programming Insights | 0 |

Gunnar Waldman is the GM, Digital Video at This Old House talks about how machine learning and video intelligence is enabling an iconic television brand to engage its loyal audience in digital environments. Read More

IBC 2019 – Building Sustainable Video Businesses with Partner Brightcove

by Melissa Lachman | Sep 26, 2019 | Contextual Ad Targeting, Events, Video | 0 |

Cannes Lions: Bringing Together Relevant Ad and Content Experiences for Video

by Rohan Castelino | Jul 16, 2019 | Contextual Ad Targeting, Press, Video | 0 |

IRIS.TV and Telaria Execute Contextual and Brand-safe Ad Targeting for Programmatic Video

by Melissa Lachman | Jun 20, 2019 | Contextual Ad Targeting, News | 0 |

Utilizing Telaria’s leading Video Management Platform buyers can curate and execute private marketplace deals across Telaria and IRIS.TV’s publisher partners. Read More

IRIS.TV integrates Microsoft Video Indexer for Video Recognition

by Rohan Castelino | Jun 12, 2019 | Contextual Ad Targeting, News, Press | 0 |

Contextual Ad Targeting IRIS.TV integrates Microsoft Video Indexer for Video Recognition Today,...

PRESS RELEASE: MediaMath Launches Contextual Ad Targeting Solution for Video in Partnership with IRIS.TV

by Melissa Lachman | Jun 11, 2019 | Contextual Ad Targeting, Events, News | 0 |

MediaMath, acclaimed independent programmatic company for marketers, today announced the launch of the industry’s first buy-side video contextual targeting solution for programmatic video. The new solution is made possible through a partnership with IRIS.TV, the market leader in video intelligence and programming solutions. Read More

Introducing Contextual Ad Targeting for Video

by Rohan Castelino | Jun 7, 2019 | Contextual Ad Targeting, News, Press | 0 |

The IRIS.TV team is headed to Cannes Lions to introduce a first-to-market solution to help brands reach premium video audiences in brand suitable environments at scale. Today, every marketer with large reach and frequency goals for video advertising is confronted with concerns of brand safety and brand suitability. Read More

Category: Contextual Ad Targeting

Introducing Contextual Ad Targeting for Video

Tackle NFL Season with These Video Programming Tips

Audience and Revenue: Immediate Actions to Deliver against Q4 Goals

IRIS.TV joins MediaMath to build a 100% accountable and addressable supply chain by the end of 2020

IBC 2019 – Building Sustainable Video Businesses with Partner Brightcove

Emmy’s Preview 2019

IRIS.TV Brings Video Intelligence to IBC with Google Cloud

What is a Programming Strategist?

Video Programming Essentials: Understanding Your Video Data

Client Success Story: J.J. Helland – Using AI to Inform Editorial Programming

Client Success Story: Gunnar Waldman (This Old House) – Monetizing TV in Digital

IBC 2019 – Building Sustainable Video Businesses with Partner Brightcove

Cannes Lions: Bringing Together Relevant Ad and Content Experiences for Video

IRIS.TV integrates Microsoft Video Indexer for Video Recognition

PRESS RELEASE: MediaMath Launches Contextual Ad Targeting Solution for Video in Partnership with IRIS.TV

Introducing Contextual Ad Targeting for Video

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