Category: Events
Zefr Joins the IRIS.TV Contextual Video Marketplace
Nov 23, 2020 | Video Programming Insights | 0 |
Zefr, the leader in contextual data for brand safety and suitability in video, will apply its patented human-in-the-loop approach to premium OLV and CTV inventory enabled by the IRIS.TV’s Contextual Video Marketplace.
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INTRODUCING THE IRIS ID
Jul 8, 2020 | Video Programming Insights | 0 |
Today we are pleased to announce the introduction of the IRIS ID, a data solution to unify the video content and video advertising ecosystems for the first time.
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GUMGUM JOINS THE IRIS.TV CONTEXTUAL VIDEO MARKETPLACE
Jul 8, 2020 | Video Programming Insights | 0 |
Marketers can now leverage GumGum’s content analysis engine, Verity, to more accurately target web, mobile and OTT content across IRIS.TV’s data privacy-first Contextual Video Marketplace.
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COMSCORE AND IRIS.TV INTRODUCE CONTEXTUAL TARGETING FOR CONNECTED TV AND VIDEO ADVERTISING
Jul 2, 2020 | Video Programming Insights | 0 |
This partnership represents Comscore’s continued focus on privacy-driven innovation to meet advertisers’ needs for connected TV (CTV) advertising and the next step in expanding its contextual targeting solution to CTV content.
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Press Release: IRIS.TV Integrates SpringServe into its Contextual Video Marketplace
Mar 12, 2020 | Contextual Ad Targeting, News, Press | 0 |
With this integration, SpringServe, the leading independent video ad serving platform, will activate contextual segments from the industry’s leading data verification providers allowing marketers to target brand-safe and brand-suitable video inventory across all devices.
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Press Release: Spectrum Media Services Joins IRIS.TV’s Contextual Video Marketplace
Mar 9, 2020 | Contextual Ad Targeting, News, Press | 0 |
Spectrum Media Services, a leader in cookieless contextual targeting, is joining the IRIS.TV Contextual Video Marketplace to enable its unique topic-level scoring data for video across all platforms and devices. This partnership addresses the ambiguous nature of keyword targeting inherent to video advertising. This solves for the waste in reach and media impressions which is especially critical in video to both the buy and the sell side.
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Press Release: Comscore and IRIS.TV Introduce Contextual Targeting for Connected TV and Video Advertising
Mar 2, 2020 | Contextual Ad Targeting, News, Press | 0 |
This partnership represents the companies' continued focus on privacy-driven innovation to meet advertisers’ needs for connected TV (CTV) advertising and the next step in expanding its contextual targeting solution to CTV content.
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How Oracle Data Cloud Works with the Contextual Video Marketplace
Dec 17, 2019 | Contextual Ad Targeting, News | 0 |
Our publisher customers can now activate Oracle’s Contextual Intelligence data, a widely accepted industry standard, to enable DSPs, agencies, and brands to deliver relevant and brand safe digital video advertising to context-based audiences.
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IRIS.TV Introduces Oracle Data Cloud into its Contextual Ad Targeting for Video Solution
With this integration, Oracle Data Cloud’s contextual segmentation can be deployed at the scale Fortune 500 brands require for relevant and brand-safe video advertising. This combination will deliver on the needs of the world’s largest marketers and agencies to provide transparency on where their advertising is placed across all video formats—mobile, CTV and web, while navigating the requirements of new and emerging privacy regulations in the US and EU.
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Tackle NFL Season with These Video Programming Tips
Oct 31, 2019 | Video Programming Insights | 0 |
Below, we break down some of our key insights based on years of data with national, regional and local sports publishers to help you best leverage content for this football season.
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IBC 2019 – Building Sustainable Video Businesses with Partner Brightcove
by Melissa Lachman | Sep 26, 2019 | Contextual Ad Targeting, Events, Video | 0 |
In the video below, Brightcove Director of Partner Marketing Eric Wynalek talks with IRIS.TV CRO Daniel Harrison about building sustainable video businesses and how IRIS.TV helps broadcasters and publishers meet their KPIs.
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PRESS RELEASE: MediaMath Launches Contextual Ad Targeting Solution for Video in Partnership with IRIS.TV
by Melissa Lachman | Jun 11, 2019 | Contextual Ad Targeting, Events, News | 0 |
MediaMath, acclaimed independent programmatic company for marketers, today announced the launch of the industry’s first buy-side video contextual targeting solution for programmatic video. The new solution is made possible through a partnership with IRIS.TV, the market leader in video intelligence and programming solutions.
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NAB Show 2019: IRIS.TV Co-Founder & CEO Speaking at IBM and Google
by Melissa Lachman | Apr 2, 2019 | Events | 0 |
NAB Show 2019: IRIS.TV Co-Founder & CEO Speaking at IBM and Google At NAB Show 2019 IRIS.TV...
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Meet IRIS.TV at DMEXCO and IBC 2018
by Rohan Castelino | Aug 21, 2018 | Events | 0 |
The IRIS.TV team will be at the DMEXCO (Cologne, Sept. 12-13) and IBC (Amsterdam, Sept. 14-17). Request a meeting today!
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ONA18: News Publishers Take a Deep Dive into Video AI with IRIS.TV
by Rohan Castelino | Aug 17, 2018 | Events | 0 |
IRIS.TV will be in Austin, TX from September 13-15 for ONA18. We look forward to showing you how we are helping the world’s leading news publishers harness the power of A.I. and machine learning to engage audiences, increase video views, and grow revenue on their owned distribution channels.
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IRIS.TV Co-Founders to appear at NAB Show 2018 Panels on A.I. for Entertainment
by Katherine Miller | Mar 19, 2018 | Events, News, Video | 0 |
Don't miss IRIS.TV CEO & Co-Founder Field Garthwaite at NAB 2018. He is appearing the panel "Supersizing Social: Leveraging Identity, Research and Engagement Tools" on Monday, April 9 at 12:30 PM at Destination NXT N5306DN (North Hall)
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Radio ITVT: The Future of AI and Advertising at TV of Tomorrow Show
by Rohan Castelino | Jan 19, 2018 | Events, News | 0 |
Audio: IRIS.TV COO & Co-Founder Richie Hyden joined the panel: AI and Advertising at the 2017 TV of Tomorrow Show in New York City.
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Video Programming Insights: How Machine Learning Enables Creators to Thrive in a Shifting Digital Economy
by Joel Spitalnik | May 25, 2017 | Events, Video Programming Insights | 0 |
The future of media consumption will belong to the creators that are able to put a large collection of content in front of their viewers, provide them the tools to find what’s most relevant to their interests, and then walk away.
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The Revolution Will Be Live and Personalized
by Zecca Lehn | May 18, 2017 | Events, Video Programming Insights | 0 |
What I learned most could be summarized on a sticker from a student’s laptop, which he bought from an online sticker store: “THE REVOLUTION WILL NOT BE SUPERVISED (X, Y)” – capturing the essence of this new field of Data Science – a community of hackers and highly qualified math minded people.
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IRIS.TV on the Economics of Machine-Drive Media
by Field Garthwaite | May 1, 2017 | Events, Video Programming Insights | 0 |
Last week, I spoke on NYC Media Lab’s “The Economics of Machine-Driven Media” panel. Along with Shutterstock’s Ben Pfeifer and the Weather Company’s Margaret Chung, we talked about how data is changing the way media is produced, distributed and consumed and how technology is enabling better viewability and experiences.
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Recent Posts
- Zefr Joins the IRIS.TV Contextual Video Marketplace
- INTRODUCING THE IRIS ID
- GUMGUM JOINS THE IRIS.TV CONTEXTUAL VIDEO MARKETPLACE
- COMSCORE AND IRIS.TV INTRODUCE CONTEXTUAL TARGETING FOR CONNECTED TV AND VIDEO ADVERTISING
- Press Release: IRIS.TV Integrates SpringServe into its Contextual Video Marketplace