Category: Events

IRIS.TV Introduces Oracle Data Cloud into its Cont...

Posted by Rohan Castelino | Dec 17, 2019 | News, Press | 0 |

How IRIS.TV’s Contextual Targeting and Oracle Data Cloud are Working Together

Dec 17, 2019 | Contextual Ad Targeting, News | 0 |

Our publisher customers can now activate Oracle’s Contextual Intelligence data, a widely accepted industry standard, to enable DSPs, agencies, and brands to deliver relevant and brand safe digital video advertising to context-based audiences. Read More

Tackle NFL Season with These Video Programming Tips

Oct 31, 2019 | Video Programming Insights | 0 |

Below, we break down some of our key insights based on years of data with national, regional and local sports publishers to help you best leverage content for this football season. Read More

Audience and Revenue: Immediate Actions to Deliver against Q4 Goals

Oct 15, 2019 | Video Programming Insights | 0 |

As you head into the final stretch of 2019, you’ve reviewed your final Q3 numbers and assessed your Q4 forecasts. Like most video publishers and broadcasters, you’re looking to take action to close out the year to hit your audience growth and revenue goals. Whether you’re oversold, undersold, or just need to more accurately forecast for 2020 here are a few ways we’ve worked with clients to successfully achieve their objectives. Read More

IRIS.TV joins MediaMath to build a 100% accountable and addressable supply chain by the end of 2020

Oct 3, 2019 | News, Press | 0 |

Events We are proud to announce our participation in SOURCE by MediaMath. Launched on October 2,...

IBC 2019 – Building Sustainable Video Businesses with Partner Brightcove

Sep 26, 2019 | Contextual Ad Targeting, Events, Video | 0 |

In the video below, Brightcove Director of Partner Marketing Eric Wynalek talks with IRIS.TV CRO Daniel Harrison about building sustainable video businesses and how IRIS.TV helps broadcasters and publishers meet their KPIs. Read More

Emmy’s Preview 2019

Sep 19, 2019 | Video Programming Insights | 0 |

With the 71st Emmy’s coming up on September 22, we thought it would be helpful to resurface some tips for publishers to help prepare you for a solid award season, kicking off with the Emmy’s and what you should know to capture that audience of over 10 million viewers. Read More

What is a Programming Strategist?

Sep 9, 2019 | Video Programming Insights | 0 |

Events Q&A with Mantonie Byrd, Director Programming Strategy and Partnerships I recently sat...

Video Programming Essentials: Understanding Your Video Data

Jul 31, 2019 | Infographics, Video Programming Insights | 0 |

In this post, we cover everything you need to know about video data and how to best optimize your video strategy including: Metadata, Taxonomy, Metadata Enrichment, Essential Video Metrics and How to Apply Them. Read More

Client Success Story: J.J. Helland – Using AI to Inform Editorial Programming

Jul 30, 2019 | Case Study, Video, Video Programming Insights | 0 |

J.J. Helland a 15-year digital media veteran at leading news publishers The New York Times CNN and Men's Journal leveraged IRIS.TV for visibility into what users are watching and used that data to inform editorial programming strategy, leading to 250% video lift. Read More

Client Success Story: Gunnar Waldman (This Old House) – Monetizing TV in Digital

Jul 30, 2019 | Case Study, Video, Video Programming Insights | 0 |

Gunnar Waldman is the GM, Digital Video at This Old House talks about how machine learning and video intelligence is enabling an iconic television brand to engage its loyal audience in digital environments. Read More

IBC 2019 – Building Sustainable Video Businesses with Partner Brightcove

by Melissa Lachman | Sep 26, 2019 | Contextual Ad Targeting, Events, Video | 0 |

PRESS RELEASE: MediaMath Launches Contextual Ad Targeting Solution for Video in Partnership with IRIS.TV

by Melissa Lachman | Jun 11, 2019 | Contextual Ad Targeting, Events, News | 0 |

MediaMath, acclaimed independent programmatic company for marketers, today announced the launch of the industry’s first buy-side video contextual targeting solution for programmatic video. The new solution is made possible through a partnership with IRIS.TV, the market leader in video intelligence and programming solutions. Read More

NAB Show 2019: IRIS.TV Co-Founder & CEO Speaking at IBM and Google

by Melissa Lachman | Apr 2, 2019 | Events | 0 |

Events At NAB Show 2019 IRIS.TV CEO & Co-Founder Field Garthwaite will be speaking about how...

Meet IRIS.TV at DMEXCO and IBC 2018

by Rohan Castelino | Aug 21, 2018 | Events | 0 |

The IRIS.TV team will be at the DMEXCO (Cologne, Sept. 12-13) and IBC (Amsterdam, Sept. 14-17). Request a meeting today! Read More

ONA18: News Publishers Take a Deep Dive into Video AI with IRIS.TV

by Rohan Castelino | Aug 17, 2018 | Events | 0 |

IRIS.TV will be in Austin, TX from September 13-15 for ONA18. We look forward to showing you how we are helping the world’s leading news publishers harness the power of A.I. and machine learning to engage audiences, increase video views, and grow revenue on their owned distribution channels. Read More

IRIS.TV Co-Founders to appear at NAB Show 2018 Panels on A.I. for Entertainment

by Katherine Miller | Mar 19, 2018 | Events, News, Video | 0 |

Don't miss IRIS.TV CEO & Co-Founder Field Garthwaite at NAB 2018. He is appearing the panel "Supersizing Social: Leveraging Identity, Research and Engagement Tools" on Monday, April 9 at 12:30 PM at Destination NXT N5306DN (North Hall) Read More

Radio ITVT: The Future of AI and Advertising at TV of Tomorrow Show

by Rohan Castelino | Jan 19, 2018 | Events, News | 0 |

Audio: IRIS.TV COO & Co-Founder Richie Hyden joined the panel: AI and Advertising at the 2017 TV of Tomorrow Show in New York City. Read More

Video Programming Insights: How Machine Learning Enables Creators to Thrive in a Shifting Digital Economy

by Joel Spitalnik | May 25, 2017 | Events, Video Programming Insights | 0 |

The future of media consumption will belong to the creators that are able to put a large collection of content in front of their viewers, provide them the tools to find what’s most relevant to their interests, and then walk away. Read More

The Revolution Will Be Live and Personalized

by Zecca Lehn | May 18, 2017 | Events, Video Programming Insights | 0 |

What I learned most could be summarized on a sticker from a student’s laptop, which he bought from an online sticker store: “THE REVOLUTION WILL NOT BE SUPERVISED (X, Y)” – capturing the essence of this new field of Data Science – a community of hackers and highly qualified math minded people. Read More

IRIS.TV on the Economics of Machine-Drive Media

by Field Garthwaite | May 1, 2017 | Events, Video Programming Insights | 0 |

Last week, I spoke on NYC Media Lab’s “The Economics of Machine-Driven Media” panel. Along with Shutterstock’s Ben Pfeifer and the Weather Company’s Margaret Chung, we talked about how data is changing the way media is produced, distributed and consumed and how technology is enabling better viewability and experiences. Read More

Category: Events

IRIS.TV Introduces Oracle Data Cloud into its Cont...

How IRIS.TV’s Contextual Targeting and Oracle Data Cloud are Working Together

Tackle NFL Season with These Video Programming Tips

Audience and Revenue: Immediate Actions to Deliver against Q4 Goals

IRIS.TV joins MediaMath to build a 100% accountable and addressable supply chain by the end of 2020

IBC 2019 – Building Sustainable Video Businesses with Partner Brightcove

Emmy’s Preview 2019

What is a Programming Strategist?

Video Programming Essentials: Understanding Your Video Data

Client Success Story: J.J. Helland – Using AI to Inform Editorial Programming

Client Success Story: Gunnar Waldman (This Old House) – Monetizing TV in Digital

IBC 2019 – Building Sustainable Video Businesses with Partner Brightcove

PRESS RELEASE: MediaMath Launches Contextual Ad Targeting Solution for Video in Partnership with IRIS.TV

NAB Show 2019: IRIS.TV Co-Founder & CEO Speaking at IBM and Google

Meet IRIS.TV at DMEXCO and IBC 2018

ONA18: News Publishers Take a Deep Dive into Video AI with IRIS.TV

IRIS.TV Co-Founders to appear at NAB Show 2018 Panels on A.I. for Entertainment

Radio ITVT: The Future of AI and Advertising at TV of Tomorrow Show

Video Programming Insights: How Machine Learning Enables Creators to Thrive in a Shifting Digital Economy

The Revolution Will Be Live and Personalized

IRIS.TV on the Economics of Machine-Drive Media

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