Category: Events

Introducing The IRIS.TV Contextual Video Marketpla...

Posted by Rohan Castelino | Feb 26, 2020 | Contextual Ad Targeting, News | 0 |

INTRODUCING THE IRIS.TV CONTENTID

Jul 8, 2020 | Video Programming Insights | 0 |

Today we are pleased to announce the introduction of the IRIS.TV ContentID, a data solution to unify the video content and video advertising ecosystems for the first time. Read More

GUMGUM JOINS THE IRIS.TV CONTEXTUAL VIDEO MARKETPLACE

Jul 8, 2020 | Video Programming Insights | 0 |

Marketers can now leverage GumGum’s content analysis engine, Verity, to more accurately target web, mobile and OTT content across IRIS.TV’s data privacy-first Contextual Video Marketplace. Read More

COMSCORE AND IRIS.TV INTRODUCE CONTEXTUAL TARGETING FOR CONNECTED TV AND VIDEO ADVERTISING

Jul 2, 2020 | Video Programming Insights | 0 |

This partnership represents Comscore’s continued focus on privacy-driven innovation to meet advertisers’ needs for connected TV (CTV) advertising and the next step in expanding its contextual targeting solution to CTV content. Read More

Press Release: IRIS.TV Integrates SpringServe into its Contextual Video Marketplace

Mar 12, 2020 | Contextual Ad Targeting, News, Press | 0 |

With this integration, SpringServe, the leading independent video ad serving platform, will activate contextual segments from the industry’s leading data verification providers allowing marketers to target brand-safe and brand-suitable video inventory across all devices. Read More

Press Release: Spectrum Media Services Joins IRIS.TV’s Contextual Video Marketplace

Mar 9, 2020 | Contextual Ad Targeting, News, Press | 0 |

Spectrum Media Services, a leader in cookieless contextual targeting, is joining the IRIS.TV Contextual Video Marketplace to enable its unique topic-level scoring data for video across all platforms and devices. This partnership addresses the ambiguous nature of keyword targeting inherent to video advertising. This solves for the waste in reach and media impressions which is especially critical in video to both the buy and the sell side. Read More

Press Release: Comscore and IRIS.TV Introduce Contextual Targeting for Connected TV and Video Advertising

Mar 2, 2020 | Contextual Ad Targeting, News, Press | 0 |

This partnership represents the companies' continued focus on privacy-driven innovation to meet advertisers’ needs for connected TV (CTV) advertising and the next step in expanding its contextual targeting solution to CTV content. Read More

How Oracle Data Cloud Works with the Contextual Video Marketplace

Dec 17, 2019 | Contextual Ad Targeting, News | 0 |

Our publisher customers can now activate Oracle’s Contextual Intelligence data, a widely accepted industry standard, to enable DSPs, agencies, and brands to deliver relevant and brand safe digital video advertising to context-based audiences. Read More

IRIS.TV Introduces Oracle Data Cloud into its Contextual Ad Targeting for Video Solution

Dec 17, 2019 | News, Press | 0 |

With this integration, Oracle Data Cloud’s contextual segmentation can be deployed at the scale Fortune 500 brands require for relevant and brand-safe video advertising. This combination will deliver on the needs of the world’s largest marketers and agencies to provide transparency on where their advertising is placed across all video formats—mobile, CTV and web, while navigating the requirements of new and emerging privacy regulations in the US and EU. Read More

Tackle NFL Season with These Video Programming Tips

Oct 31, 2019 | Video Programming Insights | 0 |

Below, we break down some of our key insights based on years of data with national, regional and local sports publishers to help you best leverage content for this football season. Read More

Audience and Revenue: Immediate Actions to Deliver against Q4 Goals

Oct 15, 2019 | Video Programming Insights | 0 |

As you head into the final stretch of 2019, you’ve reviewed your final Q3 numbers and assessed your Q4 forecasts. Like most video publishers and broadcasters, you’re looking to take action to close out the year to hit your audience growth and revenue goals. Whether you’re oversold, undersold, or just need to more accurately forecast for 2020 here are a few ways we’ve worked with clients to successfully achieve their objectives. Read More

IBC 2019 – Building Sustainable Video Businesses with Partner Brightcove

by Melissa Lachman | Sep 26, 2019 | Contextual Ad Targeting, Events, Video | 0 |

In the video below, Brightcove Director of Partner Marketing Eric Wynalek talks with IRIS.TV CRO Daniel Harrison about building sustainable video businesses and how IRIS.TV helps broadcasters and publishers meet their KPIs. Read More

PRESS RELEASE: MediaMath Launches Contextual Ad Targeting Solution for Video in Partnership with IRIS.TV

by Melissa Lachman | Jun 11, 2019 | Contextual Ad Targeting, Events, News | 0 |

MediaMath, acclaimed independent programmatic company for marketers, today announced the launch of the industry’s first buy-side video contextual targeting solution for programmatic video. The new solution is made possible through a partnership with IRIS.TV, the market leader in video intelligence and programming solutions. Read More

NAB Show 2019: IRIS.TV Co-Founder & CEO Speaking at IBM and Google

by Melissa Lachman | Apr 2, 2019 | Events | 0 |

NAB Show 2019: IRIS.TV Co-Founder & CEO Speaking at IBM and Google At NAB Show 2019 IRIS.TV...

Meet IRIS.TV at DMEXCO and IBC 2018

by Rohan Castelino | Aug 21, 2018 | Events | 0 |

The IRIS.TV team will be at the DMEXCO (Cologne, Sept. 12-13) and IBC (Amsterdam, Sept. 14-17). Request a meeting today! Read More

ONA18: News Publishers Take a Deep Dive into Video AI with IRIS.TV

by Rohan Castelino | Aug 17, 2018 | Events | 0 |

IRIS.TV will be in Austin, TX from September 13-15 for ONA18. We look forward to showing you how we are helping the world’s leading news publishers harness the power of A.I. and machine learning to engage audiences, increase video views, and grow revenue on their owned distribution channels. Read More

IRIS.TV Co-Founders to appear at NAB Show 2018 Panels on A.I. for Entertainment

by Katherine Miller | Mar 19, 2018 | Events, News, Video | 0 |

Don't miss IRIS.TV CEO & Co-Founder Field Garthwaite at NAB 2018. He is appearing the panel "Supersizing Social: Leveraging Identity, Research and Engagement Tools" on Monday, April 9 at 12:30 PM at Destination NXT N5306DN (North Hall) Read More

Radio ITVT: The Future of AI and Advertising at TV of Tomorrow Show

by Rohan Castelino | Jan 19, 2018 | Events, News | 0 |

Audio: IRIS.TV COO & Co-Founder Richie Hyden joined the panel: AI and Advertising at the 2017 TV of Tomorrow Show in New York City. Read More

Video Programming Insights: How Machine Learning Enables Creators to Thrive in a Shifting Digital Economy

by Joel Spitalnik | May 25, 2017 | Events, Video Programming Insights | 0 |

The future of media consumption will belong to the creators that are able to put a large collection of content in front of their viewers, provide them the tools to find what’s most relevant to their interests, and then walk away. Read More

The Revolution Will Be Live and Personalized

by Zecca Lehn | May 18, 2017 | Events, Video Programming Insights | 0 |

What I learned most could be summarized on a sticker from a student’s laptop, which he bought from an online sticker store: “THE REVOLUTION WILL NOT BE SUPERVISED (X, Y)” – capturing the essence of this new field of Data Science – a community of hackers and highly qualified math minded people. Read More

IRIS.TV on the Economics of Machine-Drive Media

by Field Garthwaite | May 1, 2017 | Events, Video Programming Insights | 0 |

Last week, I spoke on NYC Media Lab’s “The Economics of Machine-Driven Media” panel. Along with Shutterstock’s Ben Pfeifer and the Weather Company’s Margaret Chung, we talked about how data is changing the way media is produced, distributed and consumed and how technology is enabling better viewability and experiences. Read More