Category: News

Emmy’s Preview 2019

With the 71st Emmy’s coming up on September 22, we thought it would be helpful to resurface some tips for publishers to help prepare you for a solid award season, kicking off with the Emmy’s and what you should know to capture that audience of over 10 million viewers. Read More
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PRESS RELEASE: MediaMath Launches Contextual Ad Targeting Solution for Video in Partnership with IRIS.TV

MediaMath, acclaimed independent programmatic company for marketers, today announced the launch of the industry’s first buy-side video contextual targeting solution for programmatic video. The new solution is made possible through a partnership with IRIS.TV, the market leader in video intelligence and programming solutions. Read More

McKinsey & Company talks to IRIS.TV CEO About TV Personalization

In this video with McKinsey, IRIS.TV CEO & Co-Founder Field Garthwaite discusses how IRIS.TV’s video personalization and intelligence allow media companies to fully capture and standardize user consumption behavior to keep audiences engaged with quality content on owned and operated sites. IRIS.TV’s video intelligence provides contextual data, enabling publishers and marketers to better target audiences in brand safe environments, allowing for more relevant and less invasive user experience. Read More

Press Release: IBM Watson Media & IRIS.TV Team Up to Launch AI-Powered Video Recommendations

New solution helps publishers better engage audiences, increase video views, and optimize yield on owned and operated sites. By combining viewer data with a deep understanding of specific elements within video, publishers are better able to predict and deliver captivating content— increasing consumption growth, building audience loyalty, and driving advertising revenue. Read More
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