Category: Video Programming Insights
Press Release: IRIS.TV Integrates SpringServe into its Contextual Video Marketplace
Mar 12, 2020 | Contextual Ad Targeting, News, Press | 0 |
With this integration, SpringServe, the leading independent video ad serving platform, will activate contextual segments from the industry’s leading data verification providers allowing marketers to target brand-safe and brand-suitable video inventory across all devices.
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Press Release: Spectrum Media Services Joins IRIS.TV’s Contextual Video Marketplace
Mar 9, 2020 | Contextual Ad Targeting, News, Press | 0 |
Spectrum Media Services, a leader in cookieless contextual targeting, is joining the IRIS.TV Contextual Video Marketplace to enable its unique topic-level scoring data for video across all platforms and devices. This partnership addresses the ambiguous nature of keyword targeting inherent to video advertising. This solves for the waste in reach and media impressions which is especially critical in video to both the buy and the sell side.
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Press Release: Comscore and IRIS.TV Introduce Contextual Targeting for Connected TV and Video Advertising
Mar 2, 2020 | Contextual Ad Targeting, News, Press | 0 |
This partnership represents the companies' continued focus on privacy-driven innovation to meet advertisers’ needs for connected TV (CTV) advertising and the next step in expanding its contextual targeting solution to CTV content.
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How Oracle Data Cloud Works with the Contextual Video Marketplace
Dec 17, 2019 | Contextual Ad Targeting, News | 0 |
Our publisher customers can now activate Oracle’s Contextual Intelligence data, a widely accepted industry standard, to enable DSPs, agencies, and brands to deliver relevant and brand safe digital video advertising to context-based audiences.
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IRIS.TV Introduces Oracle Data Cloud into its Contextual Ad Targeting for Video Solution
With this integration, Oracle Data Cloud’s contextual segmentation can be deployed at the scale Fortune 500 brands require for relevant and brand-safe video advertising. This combination will deliver on the needs of the world’s largest marketers and agencies to provide transparency on where their advertising is placed across all video formats—mobile, CTV and web, while navigating the requirements of new and emerging privacy regulations in the US and EU.
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Tackle NFL Season with These Video Programming Tips
Oct 31, 2019 | Video Programming Insights | 0 |
Below, we break down some of our key insights based on years of data with national, regional and local sports publishers to help you best leverage content for this football season.
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Audience and Revenue: Immediate Actions to Deliver against Q4 Goals
Oct 15, 2019 | Video Programming Insights | 0 |
As you head into the final stretch of 2019, you’ve reviewed your final Q3 numbers and assessed your Q4 forecasts. Like most video publishers and broadcasters, you’re looking to take action to close out the year to hit your audience growth and revenue goals. Whether you’re oversold, undersold, or just need to more accurately forecast for 2020 here are a few ways we’ve worked with clients to successfully achieve their objectives.
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IRIS.TV joins MediaMath to build a 100% accountable and addressable supply chain by the end of 2020
IRIS.TV joins MediaMath to build a 100% accountable and addressable supply chain by the end of...
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IBC 2019 – Building Sustainable Video Businesses with Partner Brightcove
Sep 26, 2019 | Contextual Ad Targeting, Events, Video | 0 |
In the video below, Brightcove Director of Partner Marketing Eric Wynalek talks with IRIS.TV CRO Daniel Harrison about building sustainable video businesses and how IRIS.TV helps broadcasters and publishers meet their KPIs.
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Emmy’s Preview 2019
Sep 19, 2019 | Video Programming Insights | 0 |
With the 71st Emmy’s coming up on September 22, we thought it would be helpful to resurface some tips for publishers to help prepare you for a solid award season, kicking off with the Emmy’s and what you should know to capture that audience of over 10 million viewers.
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Tackle NFL Season with These Video Programming Tips
by Rohan Castelino | Oct 31, 2019 | Video Programming Insights | 0 |
Below, we break down some of our key insights based on years of data with national, regional and local sports publishers to help you best leverage content for this football season.
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Audience and Revenue: Immediate Actions to Deliver against Q4 Goals
by Daniel Harrison | Oct 15, 2019 | Video Programming Insights | 0 |
As you head into the final stretch of 2019, you’ve reviewed your final Q3 numbers and assessed your Q4 forecasts. Like most video publishers and broadcasters, you’re looking to take action to close out the year to hit your audience growth and revenue goals. Whether you’re oversold, undersold, or just need to more accurately forecast for 2020 here are a few ways we’ve worked with clients to successfully achieve their objectives.
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Emmy’s Preview 2019
by Melissa Lachman | Sep 19, 2019 | Video Programming Insights | 0 |
With the 71st Emmy’s coming up on September 22, we thought it would be helpful to resurface some tips for publishers to help prepare you for a solid award season, kicking off with the Emmy’s and what you should know to capture that audience of over 10 million viewers.
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What is a Programming Strategist?
by Melissa Lachman | Sep 9, 2019 | Video Programming Insights | 0 |
What is a Programming Strategist? Q&A with Mantonie Byrd, Director Programming Strategy and...
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Video Programming Essentials: Understanding Your Video Data
by Melissa Lachman | Jul 31, 2019 | Infographics, Video Programming Insights | 0 |
In this post, we cover everything you need to know about video data and how to best optimize your video strategy including: Metadata, Taxonomy, Metadata Enrichment,
Essential Video Metrics and How to Apply Them.
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Client Success Story: J.J. Helland – Using AI to Inform Editorial Programming
by Melissa Lachman | Jul 30, 2019 | Case Study, Video, Video Programming Insights | 0 |
J.J. Helland a 15-year digital media veteran at leading news publishers The New York Times CNN and Men's Journal leveraged IRIS.TV for visibility into what users are watching and used that data to inform editorial programming strategy, leading to 250% video lift.
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Client Success Story: Gunnar Waldman (This Old House) – Monetizing TV in Digital
by Melissa Lachman | Jul 30, 2019 | Case Study, Video, Video Programming Insights | 0 |
Gunnar Waldman is the GM, Digital Video at This Old House talks about how machine learning and video intelligence is enabling an iconic television brand to engage its loyal audience in digital environments.
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How to use Social Media to Engage Users on Site
by Melissa Lachman | Jul 22, 2019 | Video Programming Insights | 0 |
Below are three ways you can use social media and other techniques to engage audiences on your own sites.
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Four Ways Publishers Can Best Leverage 2020 Election Coverage
by Melissa Lachman | Jul 12, 2019 | Video Programming Insights | 0 |
There will be 12 debates during the 2020 presidential primary, so it’s important for publishers to focus on what to cover, when, and how. This will be an intense election season and although no one can predict the end result, there are a few key ways publishers can prepare to best leverage the content and hype around the next election.
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Four Steps to Retain Acquired Audiences on Owned and Operated Sites
by Melissa Lachman | Jul 8, 2019 | Video Programming Insights | 0 |
Four Steps to Retain Acquired Audiences on Owned and Operated Sites Publishers use many tools and...
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Recent Posts
- Press Release: IRIS.TV Integrates SpringServe into its Contextual Video Marketplace
- Press Release: Spectrum Media Services Joins IRIS.TV’s Contextual Video Marketplace
- Press Release: Comscore and IRIS.TV Introduce Contextual Targeting for Connected TV and Video Advertising
- Introducing The IRIS.TV Contextual Video Marketplace
- How Oracle Data Cloud Works with the Contextual Video Marketplace