Category: Video

IRIS.TV Introduces Oracle Data Cloud into its Cont...

Posted by Rohan Castelino | Dec 17, 2019 | News, Press | 0 |

How IRIS.TV’s Contextual Targeting and Oracle Data Cloud are Working Together

Dec 17, 2019 | Contextual Ad Targeting, News | 0 |

Our publisher customers can now activate Oracle’s Contextual Intelligence data, a widely accepted industry standard, to enable DSPs, agencies, and brands to deliver relevant and brand safe digital video advertising to context-based audiences. Read More

Tackle NFL Season with These Video Programming Tips

Oct 31, 2019 | Video Programming Insights | 0 |

Below, we break down some of our key insights based on years of data with national, regional and local sports publishers to help you best leverage content for this football season. Read More

Audience and Revenue: Immediate Actions to Deliver against Q4 Goals

Oct 15, 2019 | Video Programming Insights | 0 |

As you head into the final stretch of 2019, you’ve reviewed your final Q3 numbers and assessed your Q4 forecasts. Like most video publishers and broadcasters, you’re looking to take action to close out the year to hit your audience growth and revenue goals. Whether you’re oversold, undersold, or just need to more accurately forecast for 2020 here are a few ways we’ve worked with clients to successfully achieve their objectives. Read More

IRIS.TV joins MediaMath to build a 100% accountable and addressable supply chain by the end of 2020

Oct 3, 2019 | News, Press | 0 |

Video We are proud to announce our participation in SOURCE by MediaMath. Launched on October 2,...

IBC 2019 – Building Sustainable Video Businesses with Partner Brightcove

Sep 26, 2019 | Contextual Ad Targeting, Events, Video | 0 |

In the video below, Brightcove Director of Partner Marketing Eric Wynalek talks with IRIS.TV CRO Daniel Harrison about building sustainable video businesses and how IRIS.TV helps broadcasters and publishers meet their KPIs. Read More

Emmy’s Preview 2019

Sep 19, 2019 | Video Programming Insights | 0 |

With the 71st Emmy’s coming up on September 22, we thought it would be helpful to resurface some tips for publishers to help prepare you for a solid award season, kicking off with the Emmy’s and what you should know to capture that audience of over 10 million viewers. Read More

What is a Programming Strategist?

Sep 9, 2019 | Video Programming Insights | 0 |

Video Q&A with Mantonie Byrd, Director Programming Strategy and Partnerships I recently sat...

Video Programming Essentials: Understanding Your Video Data

Jul 31, 2019 | Infographics, Video Programming Insights | 0 |

In this post, we cover everything you need to know about video data and how to best optimize your video strategy including: Metadata, Taxonomy, Metadata Enrichment, Essential Video Metrics and How to Apply Them. Read More

Client Success Story: J.J. Helland – Using AI to Inform Editorial Programming

Jul 30, 2019 | Case Study, Video, Video Programming Insights | 0 |

J.J. Helland a 15-year digital media veteran at leading news publishers The New York Times CNN and Men's Journal leveraged IRIS.TV for visibility into what users are watching and used that data to inform editorial programming strategy, leading to 250% video lift. Read More

Client Success Story: Gunnar Waldman (This Old House) – Monetizing TV in Digital

Jul 30, 2019 | Case Study, Video, Video Programming Insights | 0 |

Gunnar Waldman is the GM, Digital Video at This Old House talks about how machine learning and video intelligence is enabling an iconic television brand to engage its loyal audience in digital environments. Read More

IBC 2019 – Building Sustainable Video Businesses with Partner Brightcove

by Melissa Lachman | Sep 26, 2019 | Contextual Ad Targeting, Events, Video | 0 |

Client Success Story: J.J. Helland – Using AI to Inform Editorial Programming

by Melissa Lachman | Jul 30, 2019 | Case Study, Video, Video Programming Insights | 0 |

Client Success Story: Gunnar Waldman (This Old House) – Monetizing TV in Digital

by Melissa Lachman | Jul 30, 2019 | Case Study, Video, Video Programming Insights | 0 |

Client Success Story: Damian Benders (iOne Digital) – Scaling a Digital Network

by Melissa Lachman | Jul 28, 2019 | Case Study, Video | 0 |

Damian Benders is VP, Video Programming and Business Development at iOne Digital talks about how video intelligence is driving organic internal growth of video across its network of brands. Read More

Cannes Lions: Bringing Together Relevant Ad and Content Experiences for Video

by Rohan Castelino | Jul 16, 2019 | Contextual Ad Targeting, Press, Video | 0 |

Akamai TV – IRIS.TV Leads AI, Machine Learning, and OTT Video Personalization

by Rohan Castelino | May 15, 2019 | Video | 0 |

IRIS.TV has managed to unlock the promise of "fad" phrases like Artificial Intelligence and Machine Learning and turn them into reality. They join AkamaiTV to share their insight into how they're driving personalization to improve OTT monetization. Read More

Case Study: How USA Today Network Leveraged AI to Maximize Video Engagement During the Olympics

by Rohan Castelino | May 13, 2019 | Case Study, Video | 0 |

Video - IRIS.TV and USA Today showcase how the use of video recommendations, video intelligence, and AI are enabling sports publishers to maximize video engagement and revenue yield from major sporting events Read More

Regardless Of The Source, Unwatched Video Isn’t Viable: IRIS.TV’s Harrison

by Melissa Lachman | Apr 24, 2019 | Press, Video | 0 |

IRIS.TV CRO Daniel Harrison shares his thoughts on the current battle between major media companies for streaming video revenue, and why it's so hard to monetize videos that don't get watched. See the full interview with Beet.TV's Andy Plesser. Read More

McKinsey & Company talks to IRIS.TV CEO About TV Personalization

by Melissa Lachman | Apr 23, 2019 | News, Press, Video | 0 |

In this video with McKinsey, IRIS.TV CEO & Co-Founder Field Garthwaite discusses how IRIS.TV’s video personalization and intelligence allow media companies to fully capture and standardize user consumption behavior to keep audiences engaged with quality content on owned and operated sites. IRIS.TV’s video intelligence provides contextual data, enabling publishers and marketers to better target audiences in brand safe environments, allowing for more relevant and less invasive user experience. Read More

Verizon Digital Media Services Cements Partnership with IRIS.TV

by Melissa Lachman | Apr 8, 2019 | News, Press, Video | 0 |

Video Verizon Digital Media Services cements partnership with IRIS.TV LOS ANGELES (Apr. 08...

Category: Video

IRIS.TV Introduces Oracle Data Cloud into its Cont...

How IRIS.TV’s Contextual Targeting and Oracle Data Cloud are Working Together

Tackle NFL Season with These Video Programming Tips

Audience and Revenue: Immediate Actions to Deliver against Q4 Goals

IRIS.TV joins MediaMath to build a 100% accountable and addressable supply chain by the end of 2020

IBC 2019 – Building Sustainable Video Businesses with Partner Brightcove

Emmy’s Preview 2019

What is a Programming Strategist?

Video Programming Essentials: Understanding Your Video Data

Client Success Story: J.J. Helland – Using AI to Inform Editorial Programming

Client Success Story: Gunnar Waldman (This Old House) – Monetizing TV in Digital

IBC 2019 – Building Sustainable Video Businesses with Partner Brightcove

Client Success Story: J.J. Helland – Using AI to Inform Editorial Programming

Client Success Story: Gunnar Waldman (This Old House) – Monetizing TV in Digital

Client Success Story: Damian Benders (iOne Digital) – Scaling a Digital Network

Cannes Lions: Bringing Together Relevant Ad and Content Experiences for Video

Akamai TV – IRIS.TV Leads AI, Machine Learning, and OTT Video Personalization

Case Study: How USA Today Network Leveraged AI to Maximize Video Engagement During the Olympics

Regardless Of The Source, Unwatched Video Isn’t Viable: IRIS.TV’s Harrison

McKinsey & Company talks to IRIS.TV CEO About TV Personalization

Verizon Digital Media Services Cements Partnership with IRIS.TV

SEARCH

Recent Posts

Categories