Category: Video
Tackle NFL Season with These Video Programming Tips
Oct 31, 2019 | Video Programming Insights | 0 |
Below, we break down some of our key insights based on years of data with national, regional and local sports publishers to help you best leverage content for this football season.
Read More
Audience and Revenue: Immediate Actions to Deliver against Q4 Goals
Oct 15, 2019 | Video Programming Insights | 0 |
As you head into the final stretch of 2019, you’ve reviewed your final Q3 numbers and assessed your Q4 forecasts. Like most video publishers and broadcasters, you’re looking to take action to close out the year to hit your audience growth and revenue goals. Whether you’re oversold, undersold, or just need to more accurately forecast for 2020 here are a few ways we’ve worked with clients to successfully achieve their objectives.
Read More
IRIS.TV joins MediaMath to build a 100% accountable and addressable supply chain by the end of 2020
Video We are proud to announce our participation in SOURCE by MediaMath. Launched on October 2,...
Read More
IBC 2019 – Building Sustainable Video Businesses with Partner Brightcove
Sep 26, 2019 | Contextual Ad Targeting, Events, Video | 0 |
In the video below, Brightcove Director of Partner Marketing Eric Wynalek talks with IRIS.TV CRO Daniel Harrison about building sustainable video businesses and how IRIS.TV helps broadcasters and publishers meet their KPIs.
Read More
Emmy’s Preview 2019
Sep 19, 2019 | Video Programming Insights | 0 |
With the 71st Emmy’s coming up on September 22, we thought it would be helpful to resurface some tips for publishers to help prepare you for a solid award season, kicking off with the Emmy’s and what you should know to capture that audience of over 10 million viewers.
Read More
IRIS.TV Brings Video Intelligence to IBC with Google Cloud
IRIS.TV, a video personalization company that enables broadcasters and marketers to maximize revenue from their owned and operated digital properties, will demo its Video Intelligence and Personalization integration with Google Cloud at IBC in Amsterdam.
Read More
What is a Programming Strategist?
Sep 9, 2019 | Video Programming Insights | 0 |
Video Q&A with Mantonie Byrd, Director Programming Strategy and Partnerships I recently sat...
Read More
Video Programming Essentials: Understanding Your Video Data
Jul 31, 2019 | Infographics, Video Programming Insights | 0 |
In this post, we cover everything you need to know about video data and how to best optimize your video strategy including: Metadata, Taxonomy, Metadata Enrichment,
Essential Video Metrics and How to Apply Them.
Read More
Client Success Story: J.J. Helland – Using AI to Inform Editorial Programming
Jul 30, 2019 | Case Study, Video, Video Programming Insights | 0 |
J.J. Helland a 15-year digital media veteran at leading news publishers The New York Times CNN and Men's Journal leveraged IRIS.TV for visibility into what users are watching and used that data to inform editorial programming strategy, leading to 250% video lift.
Read More
Client Success Story: Gunnar Waldman (This Old House) – Monetizing TV in Digital
Jul 30, 2019 | Case Study, Video, Video Programming Insights | 0 |
Gunnar Waldman is the GM, Digital Video at This Old House talks about how machine learning and video intelligence is enabling an iconic television brand to engage its loyal audience in digital environments.
Read More
IBC 2019 – Building Sustainable Video Businesses with Partner Brightcove
by Melissa Lachman | Sep 26, 2019 | Contextual Ad Targeting, Events, Video | 0 |
In the video below, Brightcove Director of Partner Marketing Eric Wynalek talks with IRIS.TV CRO Daniel Harrison about building sustainable video businesses and how IRIS.TV helps broadcasters and publishers meet their KPIs.
Read More
Client Success Story: J.J. Helland – Using AI to Inform Editorial Programming
by Melissa Lachman | Jul 30, 2019 | Case Study, Video, Video Programming Insights | 0 |
J.J. Helland a 15-year digital media veteran at leading news publishers The New York Times CNN and Men's Journal leveraged IRIS.TV for visibility into what users are watching and used that data to inform editorial programming strategy, leading to 250% video lift.
Read More
Client Success Story: Gunnar Waldman (This Old House) – Monetizing TV in Digital
by Melissa Lachman | Jul 30, 2019 | Case Study, Video, Video Programming Insights | 0 |
Gunnar Waldman is the GM, Digital Video at This Old House talks about how machine learning and video intelligence is enabling an iconic television brand to engage its loyal audience in digital environments.
Read More
Client Success Story: Damian Benders (iOne Digital) – Scaling a Digital Network
by Melissa Lachman | Jul 28, 2019 | Case Study, Video | 0 |
Damian Benders is VP, Video Programming and Business Development at iOne Digital talks about how video intelligence is driving organic internal growth of video across its network of brands.
Read More
Akamai TV – IRIS.TV Leads AI, Machine Learning, and OTT Video Personalization
by Rohan Castelino | May 15, 2019 | Video | 0 |
IRIS.TV has managed to unlock the promise of "fad" phrases like Artificial Intelligence and Machine Learning and turn them into reality. They join AkamaiTV to share their insight into how they're driving personalization to improve OTT monetization.
Read More
Case Study: How USA Today Network Leveraged AI to Maximize Video Engagement During the Olympics
by Rohan Castelino | May 13, 2019 | Case Study, Video | 0 |
Video - IRIS.TV and USA Today showcase how the use of video recommendations, video intelligence, and AI are enabling sports publishers to maximize video engagement and revenue yield from major sporting events
Read More
Regardless Of The Source, Unwatched Video Isn’t Viable: IRIS.TV’s Harrison
by Melissa Lachman | Apr 24, 2019 | Press, Video | 0 |
IRIS.TV CRO Daniel Harrison shares his thoughts on the current battle between major media companies for streaming video revenue, and why it's so hard to monetize videos that don't get watched. See the full interview with Beet.TV's Andy Plesser.
Read More
McKinsey & Company talks to IRIS.TV CEO About TV Personalization
by Melissa Lachman | Apr 23, 2019 | News, Press, Video | 0 |
In this video with McKinsey, IRIS.TV CEO & Co-Founder Field Garthwaite discusses how IRIS.TV’s video personalization and intelligence allow media companies to fully capture and standardize user consumption behavior to keep audiences engaged with quality content on owned and operated sites. IRIS.TV’s video intelligence provides contextual data, enabling publishers and marketers to better target audiences in brand safe environments, allowing for more relevant and less invasive user experience.
Read More
Verizon Digital Media Services Cements Partnership with IRIS.TV
by Melissa Lachman | Apr 8, 2019 | News, Press, Video | 0 |
Video Verizon Digital Media Services cements partnership with IRIS.TV LOS ANGELES (Apr. 08...
Read More
SEARCH
Recent Posts
- Tackle NFL Season with These Video Programming Tips
- Audience and Revenue: Immediate Actions to Deliver against Q4 Goals
- IRIS.TV joins MediaMath to build a 100% accountable and addressable supply chain by the end of 2020
- IBC 2019 – Building Sustainable Video Businesses with Partner Brightcove
- Emmy’s Preview 2019