Contextual Video Marketplace
Marketers can now guarantee the brand-safety and brand-suitability of their video advertising across web, mobile, and CTV.
Marketers: Relevance at Scale
Target each consumer with video ads that are aligned to the content of the videos they watch on web, mobile and CTV.
Publishers: Higher Fill and Healthy CPMs
Differentiate your inventory to win budgets while driving higher CPMs through unique and relevant inventory packages.
Contextual Data Partners: Verified Brand Safety and Suitability
Gain unprecedented access to premium video publishers and deploy your industry-standard contextual segments that inspire confidence with agencies and brands.
Ad Servers: Data Activation
Activate contextual segments to enable for both direct deals and private marketplace deals to help increase your publishers’ revenue potential.
Supply-Side Platforms: Curate Private Marketplaces
Curate multi-publisher Deal IDs and offer to buyers safe and contextually aligned content for their video advertising.
Demand-Side Platforms: Transact
Offer brands and agencies the ability to reach contextually aligned and brand-safe video inventory at scale across any screen.
Publishers and advertisers can now match premium content with relevant video advertising in real-time and across multiple platforms, ensuring a better overall experience for the viewer
Comscore is thrilled to partner with IRIS.TV to provide advertisers with the tools to have more confidence in their CTV advertising while providing publishers with a better way to monetize the full extent of their CTV inventory.
It’s more important than ever to have solutions that enable accurate, brand-safe and contextually relevant targeting…IRIS.TV enables publishers to help marketers gain a much deeper, highly granular understanding of valuable video content across CTV, desktop, and mobile.
For the first time in the industry we now have a deeper understanding as to what the video content is truly about before an ad opportunity presents itself to a brand. This creates a safer, better barometer under a modern privacy referendum to assign real value for our partners’ benefit.
I’m very excited today to announce our integration with an industry-leading platform like IRIS.TV. We are driving value by combining our machine learning video context product with their deep expertise in video content to deliver a valuable solution for our customers.
Join our growing marketplace today.