Contextual Video Marketplace
Activate, buy, and sell contextual and brand safety data segments. An industry-wide solution for CTV and premium online video across all devices.
Integrated with all major ML providers
Marketers: Reach Viewers in Relevant and Brand-Suitable Environments
Target each consumer with video ads that are aligned to the content of the videos they are watching on web, mobile and CTV.
Publishers: Increase Fill-Rates and CPMs
Differentiate your video inventory to win budgets and drive higher CPMs through unique and relevant inventory packages.
Contextual Data Partners: Scalably Analyze and Segment Video
Gain unprecedented access to premium video publishers and deploy your industry-standard contextual offerings that inspire confidence with agencies and brands.
Ad-Servers: Enable Contextual Data Targeting
Activate contextual segments to enable direct, private marketplace and open auction buying to help increase your publishers’ revenue potential.
Supply-Side Platforms: Curate Contextual Private Marketplaces
Curate multi-publisher private marketplaces to offer buyers brand safe, contextually aligned inventory for their video advertising on all screens.
Demand-Side Platforms: Reach Contextual Video Inventory
Guarantee share-of-voice for your clients with contextual video targeting via private marketplace deals or through the IRIS.TV ContentID for pre-bid targeting in your DSP.
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Publishers and advertisers can now match premium content with relevant video advertising in real-time and across multiple platforms, ensuring a better overall experience for the viewer
Mike Fisher | VP, Advanced TV & Video
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Comscore is thrilled to partner with IRIS.TV to provide advertisers with the tools to have more confidence in their CTV advertising while providing publishers with a better way to monetize the full extent of their CTV inventory.
Rachel Gantz | GM, Activation Solutions
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It’s more important than ever to have solutions that enable accurate, brand-safe and contextually relevant targeting…IRIS.TV enables publishers to help marketers gain a much deeper, highly granular understanding of valuable video content across CTV, desktop, and mobile.
Todd Randak | SVP of Corporate Strategy
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For the first time in the industry we now have a deeper understanding as to what the video content is truly about before an ad opportunity presents itself to a brand. This creates a safer, better barometer under a modern privacy referendum to assign real value for our partners’ benefit.
Ben Abbatiello | VP of Advanced TV
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I’m very excited today to announce our integration with an industry-leading platform like IRIS.TV. We are driving value by combining our machine learning video context product with their deep expertise in video content to deliver a valuable solution for our customers.
Kurt Kratchman | GVP of Product Development
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