Contextual Video Marketplace
Activate, buy, and sell contextual and brand safety data segments. An industry-wide solution for CTV and premium online video across all devices.
Marketers: Reach Viewers in Relevant and Brand-Suitable Environments
Target each consumer with video ads that are aligned to the content of the videos they are watching on web, mobile and CTV.
Publishers: Increase Fill-Rates and CPMs
Differentiate your video inventory to win budgets and drive higher CPMs through unique and relevant inventory packages.
Contextual Data Partners: Scalably Analyze and Segment Video
Gain unprecedented access to premium video publishers and deploy your industry-standard contextual offerings that inspire confidence with agencies and brands.
Ad-Servers: Enable Contextual Data Targeting
Activate contextual segments to enable direct, private marketplace and open auction buying to help increase your publishers’ revenue potential.
Supply-Side Platforms: Curate Contextual Private Marketplaces
Curate multi-publisher private marketplaces to offer buyers brand safe, contextually aligned inventory for their video advertising on all screens.
Demand-Side Platforms: Reach Contextual Video Inventory
Guarantee share-of-voice for your clients with contextual video targeting via private marketplace deals or through the IRIS.TV ContentID for pre-bid targeting in your DSP.
Publishers and advertisers can now match premium content with relevant video advertising in real-time and across multiple platforms, ensuring a better overall experience for the viewer
Comscore is thrilled to partner with IRIS.TV to provide advertisers with the tools to have more confidence in their CTV advertising while providing publishers with a better way to monetize the full extent of their CTV inventory.
It’s more important than ever to have solutions that enable accurate, brand-safe and contextually relevant targeting…IRIS.TV enables publishers to help marketers gain a much deeper, highly granular understanding of valuable video content across CTV, desktop, and mobile.
For the first time in the industry we now have a deeper understanding as to what the video content is truly about before an ad opportunity presents itself to a brand. This creates a safer, better barometer under a modern privacy referendum to assign real value for our partners’ benefit.
I’m very excited today to announce our integration with an industry-leading platform like IRIS.TV. We are driving value by combining our machine learning video context product with their deep expertise in video content to deliver a valuable solution for our customers.
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