INTERVIEW: Using AI And Machine Learning to Personalize Distribution of Branded Content
Creating original branded content solves many problems for marketers, but also presents challenges — among them distribution and realizing ROI from what can be a costly investment.
Time Inc., CBS and Telepictures are among hundreds of publishers working with IRIS.TV, which recently introduced a product to manage the distribution of branded content. Its video personalization solution uses artificial intelligence and machine learning technology so publishers can automate the programming of their video libraries for the individual based on that person’s preferences and behavior.
We spoke with Rohan Castelino, Director of Business Development & Marketing with IRIS.TV, about how this works.
While brands are increasingly looking to partner to create content to engage Millennials, how can publishers deliver guaranteed audiences to watch this content at scale while maintaining their editorial standards and trust with audiences?