IRIS.TV Brings Video Intelligence to IBC with Google Cloud

by | Sep 11, 2019 | Events, Press

September 5, 2019, NEW YORK – IRIS.TV, a video personalization company that enables broadcasters and marketers to maximize revenue from their owned and operated digital properties, will demo its Video Intelligence and Personalization integration with Google Cloud at IBC in Amsterdam.

The video personalization & programming platform is built to enable broadcasters and publishers to engage their audiences at scale by creating one-to-one video viewing experiences.

Included in the offering is:

  • Automated Data Ingestion, Enrichment, and Structuring
  • In-Player and Carousel Personalized Video Recommendations
  • Analytics and Programming Management
  • Branded Content Campaign Management

The technology integrates with Google Cloud Platform (GCP) and uses machine learning to help publishers automate the streaming of personalized video based on their audience preferences, user interaction, and behavioral segmentation. The result is increased video consumption and addressable advertising supply that publishers can monetize.

Contextual Ad Targeting for Video

In addition to its video personalization and programming offering, IRIS.TV will demo its recently announced contextual ad targeting for video.

The contextual ad targeting solution enables premium publishers to place context tags on video to let publishers sell and execute video advertisements that are aligned to the subject matter of a specific piece of video content. For example, a sports publisher would be able to categorize its video library enabling a sporting goods manufacturer to buy advertising aligned with sports videos. The process involves analyzing and categorizing a publisher’s video library with contextual segments that are then made available to the programmatic ecosystem. The contextual data is then packaged into private marketplaces for advertisers to execute against utilizing a Deal ID. Publishers may also utilize contextual data for direct deal targeting via their ad server.

Below are several key benefits:

Pre-Sale Benefits: Analysis

  • Differentiate content and ad inventory to win budgets, while driving higher CPMs through unique and relevant inventory packages
  • Publishers can immediately categorize and market its video inventory with industry-accepted contextual segments

Post-Sale Benefits: Execution

  • Execute contextual targeting for direct deals
  • Build and execute contextual private marketplaces via supply-side platforms
  • Inspire confidence with advertising partners by demonstrating an unprecedented level of transparency across the video supply

IRIS.TV will be at IBC in Amsterdam on September 13-17 demoing and presenting at the Google Booth located at #E01 (Hall 14) at the RAI and presenting Applying AI for Video Intelligence and Programming on September 14 at 11 am.

To set up a meeting with the IRIS.TV team, please email


IRIS.TV’s video intelligence and programming solutions are trusted by hundreds of broadcasters and publishers worldwide to increase engagement, activate data, and build audience insights across all video platforms. The video programming platform integrates with existing video players using artificial intelligence and adaptive machine learning to automate streaming of personalized content based on audience preferences, user interaction, and behavioral segmentation. In addition, IRIS.TV enables teams to better collaborate cross-functionally with analytics and prescriptive insights for product, editorial, and revenue teams. Armed with video intelligence, publishers can maintain the highest editorial standards while providing the best user experience that is both brand-safe and profitable. Follow us on twitter: @iris_tv or visit us at