IRIS.TV Insights: Top Performing Videos for 2018 Midterm Elections
In the days since the election, many users are continuing to engage with both pre and post-election coverage. The videos listed here have more views when presented as a recommendation, meaning that more people are watching these videos to completion (and watching more video after) when the video is surfaced as the second or third video in a playlist. These videos can be identified by their high recommended views to initial views ratio and disproportionately low bounce rate. Publishers often re-share or promote the articles where these videos first appeared as an entry-point for continued engagement.
Election Day and Beyond
USA Today: Congressman wins, makes bad dad joke about daughter
Miami Herald: A night of firsts in the midterm elections
Star-Telegram: Cruz, O’Rourke make last-minute push for Texas votes
Sacramento Bee: California’s 4th Congressional District Democratic candidate Jessica Morse thanks supporters
Supreme Court Showdown
Based on top-performing assets in total video views, Kavanaugh related assets were among the top performing across several other publications.
USA Today: Brett Kavanaugh is confirmed; What it means for the midterm elections
Texas Senate Race
Star-Telegram: Beto O’Rourke says Cruz stayed ‘true to form’
Florida’s Governor Race
Miami Herald: Gillum and DeSantis spar in Florida governor debate
South Carolina’s Governor Race
Political Profile Videos
Lexington Herald Leader: What is it about Amy McGrath that has Anderson County women excited to vote?
McClatchy papers: The political rise of Senator Kamala Harris: From California attorney to Congress
Users are engaging with content that features the impact of policy and how to vote on election day. For local outlets, these videos lead in all coverage.
The Fresno Bee: What you need to know about Proposition 5: Property tax break for seniors