Press Release: IRIS.TV Appoints Seasoned Media Exec, Dani Martin as VP of Sales

by | Apr 17, 2017 | Press

Executive Hire Expands Video Personalization Company Opportunities with Media Companies

NEW YORK (APRIL 17, 2017)IRIS.TV, a video personalization pioneer that enables publishers and marketers to maximize the value of their video inventory by streaming custom programming to individual users across all devices, today announced the appointment of Dani Martin as Vice President of Sales. Ms. Martin joins the company from Pandora Media Inc. She will be based in IRIS.TV’s New York office.

“Video consumption grows by the day, putting the onus on publishers and content marketers to create programming that not only engages with audiences, but retains them as well,” said Field Garthwaite, CEO of IRIS.TV. “We’re looking forward to Dani’s leadership as we launch new products with our partners around the globe.”

As VP of Sales, Ms. Martin takes responsibility for IRIS.TV’s publisher and marketer-facing sales organization. Before joining IRIS.TV, Ms. Martin spent 15 years in sales, most recently as senior director, agency and advertiser development (Interpublic Group Lead) at Pandora Media Inc. In two years at Pandora, she executed landmark deals for the company, totalling over $15 million in partnerships with Orion alone. She worked as a senior director of global agency development at Yahoo and was director of senior partnerships at WebMD. Ms. Martin also handled East Coast and regional sales for publications like Radar Online, Readers Digest, Forbes, Smart Money and Warner Bros. (among others). She holds a BA in International Relations from the State University of New York at New Paltz.


IRIS.TV is a cloud-based personalized video programming system that allows publishers and content owners to generate more video views and engage users across all devices. The company’s product suite is designed to increase video consumption and simplify operations for web, mobile, and OTT video distribution. The software integrates with existing video players using artificial intelligence and adaptive machine learning to automate streaming of personalized content based on audience preferences, user interaction, and behavioral segmentation. IRIS.TV has hundreds of customers across the world that rely on the company’s video programming platform to keep their audiences watching.

Based in Los Angeles, IRIS TV’s investors include Sierra Wasatch, BDMI, Progress Ventures and individual backers including Machinima founder Allen DeBevoise, Lions Gate CFO James Barge as well as senior executives with Nielsen and AEG.