Press Release: IRIS.TV Expands its Advisory Board with the Additions of David Clausen, Andrew Kraft, and Eric Nowlin

by | Nov 7, 2016 | Press

Los Angeles (November 7, 2016) IRIS.TV, a video personalization pioneer that enables publishers and marketers to maximize the value of their video inventory by streaming custom programming to individual users across all devices, today announced that it has expanded its Advisory Board from 11 to 14 with the additions of three senior executives with diverse experience in data science, online advertising and private equity. The new advisors are:


David Clausen has been a Manager, Data Science at Facebook since March and before that was the company’s Data Scientist, Infrastructure for nearly 4 years. Earlier in his career he worked in data science at Jukebox TV and Natural Language Labs. He was also a Teaching Assistant at Stanford University from where he holds an MA in Computational Linguistics. Mr. Clausen also a BA in Cognitive Science from Pomona College where he met Field Garthwaite, Co-Founder and CEO of IRIS.TV.

“I’m excited to help IRIS.TV make the best use of their massive inventory of video data to deliver an optimized viewing experience using the latest machine learning methodologies,” says Mr. Clausen.

Andrew Kraft serves as Vice President, Publisher Strategy & Account Management, at AppNexus. Previously, he was VP, Strategic Projects, where he defined and led key initiatives helping to bring new offerings swiftly to market and managed relationships with global DSP partners. Simultaneously, Mr. Kraft served as AppNexus’ acting, interim CFO.  Before that, he was AppNexus’ VP, Business Development. Prior to joining AppNexus in 2012, Mr. Kraft was the SVP, AMP Publisher Solutions for Collective. He also served as VP of Member Services and Revenue Development for the Interactive Advertising Bureau (IAB). In addition, Mr. Kraft founded Executivity, a digital marketing and management consulting firm specializing in revenue development strategies. He studied Physics and Theater at the Massachusetts Institute of Technology.

“I’ve spent my entire career helping publishers find new ways to monetize. From the first day IRIS.TV impressed me – both due to its powerful offerings and its management team – as a great solution for publishers’ video business,” says Mr. Kraft. “That’s why I joined as an advisor. I’m excited to be a part of the opportunity to help publishers improve engagement using real data to make smarter decisions – as with that engagement comes many more monetization opportunities for those publishers that use the IRIS.TV solution.”

Eric Nowlin is a Private Equity Operating Advisor specializing in building scalable B2B multi channel North American distribution businesses. He currently serves as the Chair of Reliable Parts Holdings & Appliance Parts Depot and Lead Director of Arrowhead Electrical Products. Earlier in his career, Mr. Nowlin spent 8 years with WW Grainger, most recently as President of Grainger Canada in 2012 / 2013 and previously as the Vice President responsible for leading Grainger’s 6000+ U.S. Team members operating 400+ Branches, U.S. E-Commerce, 30,000+ OnSite Customer inventory management locations, and multiple Service Center Operations across the U.S. A graduate of Bowling Green State University, Mr. Nowlin also spent more than 20 years at Maytag where he was a Divisional Vice President of Sales and Vice President of National accounts working closely with large national retailers.

“I have known several of the IRIS.TV executives for a number of years and was very excited about the work they are doing. In particular, serving relevant video content to users and expanding viewership is an area that has explosive opportunity in a number of end markets,” says Mr. Nowlin. “I was pleased to have the opportunity to work more closely with them.”

“As IRIS.TV continues its rapid growth and continuous deployment of new products like Campaign Manager™, we work closely with customers and our exceptional Advisory Board to keep us mission focused,” says Field Garthwaite, IRIS.TV’s CEO. “We are very pleased to have David, Andrew and Eric on the IRIS.TV team.” IRIS.TV Campaign Manager, released earlier this month, enables publishers using the IRIS.TV Video Programming Platform to serve audiences branded video campaigns in-stream.

IRIS.TV is a cloud-based personalized video programming system that allows publishers and content owners to generate more video views and engage users across all devices. The company’s product suite is designed to increase video consumption and simplify operations for web, mobile, and OTT video distribution. The software integrates with existing video players using artificial intelligence and adaptive machine learning to automate streaming of personalized content based on audience preferences, user interaction, and behavioral segmentation. IRIS.TV has hundreds of publishers across the world that rely on the company’s video programming platform to keep their audiences watching.

Based in Los Angeles, IRIS TV’s investors include Sierra Wasatch, BDMI, Progress Ventures and individual backers including Machinima founder Allen DeBevoise, Lions Gate CFO James Barge as well as senior executives from Nielsen and AEG.