Press Release: IRIS.TV Expands to Asia in Deal with TV TOKYO

by | Oct 26, 2016 | Press

Real-Time Personalization Infrastructure Scales Globally

Los Angeles (October 26, 2016)  IRIS.TV, a video personalization pioneer that enables publishers and marketers to maximize the value of their video inventory by streaming custom programming to individual users across all devices, today announced that it will license its unique cloud-based personalized video programming system to TV TOKYO, one of the 5 private national TV networks in Japan. This opens the Asian market to IRIS.TV which already operates in North America, Europe, Latin America, the Middle East and Australia.

The agreement enables TV TOKYO’s network of web publishers to maximize revenue from their video content libraries by providing users with personalized content using video content sources. Each publisher can control programming by streaming position, frequency, category, and soon by geo-location and by device. The arrangement will also manage multiple branded content campaigns across networks while maintaining brand safety and assuring publishers meet campaign guarantees.

“IRIS.TV uses artificial intelligence and adaptive machine learning to surface the most relevant video from the publisher’s library for each individual site visitor. These personalized recommendations give publishers an average 70% Increase in video views, the highest in the industry. And it works no matter if you are showing video on a desktop, tablet, mobile phone, even if the video is delivered OTT,” says Robert Bardunias, Co-Founder, Chief Revenue Officer of IRIS.TV. “Our proprietary prescriptive analytics enables publishers to make actionable decisions based on data-driven insight and provides real-time performance data to understand asset value and to maximize return on video syndication.”

TV TOKYO offers wide variety of programming including entertainment, News and a strong line of animation. One of the 5 private national TV networks in Japan, TV TOKYO’s parent company is Nikkei Inc., which specializes in financial, business and industry news.

IRIS.TV is a cloud-based personalized video programming system that allows publishers and content owners to generate more video views and engage users across all devices. The company’s product suite is designed to increase video consumption and simplify operations for web, mobile, and OTT video distribution. The software integrates with existing video players using artificial intelligence and adaptive machine learning to automate streaming of personalized content based on audience preferences, user interaction, and behavioral segmentation. IRIS.TV has hundreds of customers across the world that rely on the company’s video programming platform to keep their audiences watching.

Based in Los Angeles, IRIS TV’s investors include Sierra Wasatch, BDMI, Progress Ventures and individual backers including Machinima founder Allen DeBevoise, Lions Gate CFO James Barge as well as senior executives with Nielsen and AEG.