Regardless Of The Source, Unwatched Video Isn’t Viable: IRIS.TV’s Harrison

by Apr 24, 2019Press, Video

 

Amid the “battle that we’re seeing play out right now” among major media companies for streaming video revenue, one thing is certain. It’s hard to monetize video that doesn’t get watched, according to IRIS.TV’s Daniel Harrison.

“You’ve got a lot going on, but ultimately each of these companies needs to figure out a strategy that ensures that the video that they’re producing and that they’re delivering is getting watched and that it’s being monetized to build a business,” the company’s CRO says…

See the full interview with Beet.TV’s Andy Plesser.