for marketers
Relevance. Reach. Results.
With video-level understanding, reach people in the right moment and mindset - every time.
AGENCY PARTNERS
solutions
Video is better when it's IRIS-enabled.
By connecting the entire advertising ecosystem, we provide access to video-level data at scale to improve the media buying process.
Targeting
Target with contextual precision at scale across CTV and online video.
Measurement
Know what works for your brand with a standard contextual identifier.
Planning
Build repeatable, high-performance strategies.
Verification
The only way to verify ad placement at the video-level.
benefits
Ask for IRIS-enabled video.
Activate with ease
Get video-level transparency by asking any of your preferred media partners for IRIS-enabled video.
Know what you're buying
Get contextual transparency that goes beyond app, channel, genre, or page-level descriptions to target at the video level.
Be confident in your video investment
Every IRIS-enabled video is verified for context & brand safety by your data partner of choice.
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