Tag: ai
Zefr Joins the IRIS.TV Contextual Video Marketplace
Nov 23, 2020 | Video Programming Insights | 0 |
Zefr, the leader in contextual data for brand safety and suitability in video, will apply its patented human-in-the-loop approach to premium OLV and CTV inventory enabled by the IRIS.TV’s Contextual Video Marketplace.
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INTRODUCING THE IRIS ID
Jul 8, 2020 | Video Programming Insights | 0 |
Today we are pleased to announce the introduction of the IRIS ID, a data solution to unify the video content and video advertising ecosystems for the first time.
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GUMGUM JOINS THE IRIS.TV CONTEXTUAL VIDEO MARKETPLACE
Jul 8, 2020 | Video Programming Insights | 0 |
Marketers can now leverage GumGum’s content analysis engine, Verity, to more accurately target web, mobile and OTT content across IRIS.TV’s data privacy-first Contextual Video Marketplace.
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COMSCORE AND IRIS.TV INTRODUCE CONTEXTUAL TARGETING FOR CONNECTED TV AND VIDEO ADVERTISING
Jul 2, 2020 | Video Programming Insights | 0 |
This partnership represents Comscore’s continued focus on privacy-driven innovation to meet advertisers’ needs for connected TV (CTV) advertising and the next step in expanding its contextual targeting solution to CTV content.
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Press Release: IRIS.TV Integrates SpringServe into its Contextual Video Marketplace
Mar 12, 2020 | Contextual Ad Targeting, News, Press | 0 |
With this integration, SpringServe, the leading independent video ad serving platform, will activate contextual segments from the industry’s leading data verification providers allowing marketers to target brand-safe and brand-suitable video inventory across all devices.
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Press Release: Spectrum Media Services Joins IRIS.TV’s Contextual Video Marketplace
Mar 9, 2020 | Contextual Ad Targeting, News, Press | 0 |
Spectrum Media Services, a leader in cookieless contextual targeting, is joining the IRIS.TV Contextual Video Marketplace to enable its unique topic-level scoring data for video across all platforms and devices. This partnership addresses the ambiguous nature of keyword targeting inherent to video advertising. This solves for the waste in reach and media impressions which is especially critical in video to both the buy and the sell side.
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Press Release: Comscore and IRIS.TV Introduce Contextual Targeting for Connected TV and Video Advertising
Mar 2, 2020 | Contextual Ad Targeting, News, Press | 0 |
This partnership represents the companies' continued focus on privacy-driven innovation to meet advertisers’ needs for connected TV (CTV) advertising and the next step in expanding its contextual targeting solution to CTV content.
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How Oracle Data Cloud Works with the Contextual Video Marketplace
Dec 17, 2019 | Contextual Ad Targeting, News | 0 |
Our publisher customers can now activate Oracle’s Contextual Intelligence data, a widely accepted industry standard, to enable DSPs, agencies, and brands to deliver relevant and brand safe digital video advertising to context-based audiences.
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IRIS.TV Introduces Oracle Data Cloud into its Contextual Ad Targeting for Video Solution
With this integration, Oracle Data Cloud’s contextual segmentation can be deployed at the scale Fortune 500 brands require for relevant and brand-safe video advertising. This combination will deliver on the needs of the world’s largest marketers and agencies to provide transparency on where their advertising is placed across all video formats—mobile, CTV and web, while navigating the requirements of new and emerging privacy regulations in the US and EU.
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Tackle NFL Season with These Video Programming Tips
Oct 31, 2019 | Video Programming Insights | 0 |
Below, we break down some of our key insights based on years of data with national, regional and local sports publishers to help you best leverage content for this football season.
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Client Success Story: J.J. Helland – Using AI to Inform Editorial Programming
by Melissa Lachman | Jul 30, 2019 | Case Study, Video, Video Programming Insights | 0 |
J.J. Helland a 15-year digital media veteran at leading news publishers The New York Times CNN and Men's Journal leveraged IRIS.TV for visibility into what users are watching and used that data to inform editorial programming strategy, leading to 250% video lift.
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Four Ways Publishers Can Best Leverage 2020 Election Coverage
by Melissa Lachman | Jul 12, 2019 | Video Programming Insights | 0 |
There will be 12 debates during the 2020 presidential primary, so it’s important for publishers to focus on what to cover, when, and how. This will be an intense election season and although no one can predict the end result, there are a few key ways publishers can prepare to best leverage the content and hype around the next election.
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Radio ITVT Podcast: Discussing AI in Media with IRIS.TV CEO Field Garthwaite
by Melissa Lachman | Feb 27, 2019 | News | 0 |
In this recent podcast, IRIS.TV CEO Field Garthwaite discusses how media companies should be thinking about AI as a tool to better understand their audience behavior and ultimately increase the ROI of their video assets.
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Case Study: IRIS.TV featured in Brightcove’s Condé Nast Success Story
by Katherine Miller | Jan 31, 2018 | Case Study, News | 0 |
IRIS.TV’s integration was noted as having “stood out as crucial assets in the development of Condé Nast Japan’s new video enterprise.”
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Case Study: How Rodale is Leveraging A.I. to Maximize User Engagement on their Owned & Operated Sites
by Rohan Castelino | Jan 30, 2018 | Case Study, Video Programming Insights | 0 |
Christian O’Toole, Director of Custom Content for Rodale sat down with IRIS.TV to discuss how Men's Health, Women's Health, and other iconic lifestyle brands doubled video views with A.I., machine learning, and data-driven decision making.
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Cheddar TV: IRIS.TV Helps Broadcasters to Harness AI to Engage Audiences
by Katherine Miller | Nov 27, 2017 | News, Press, Video, Video Programming Insights | 0 |
Field Garthwaite, CEO and Co-founder of IRIS.TV joins the Cheddar TV Closing Bell team to explain how IRIS.TV uses A.I. and machine learning to help broadcasters retain and grow loyal audiences on their websites.
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IRIS.TV Launches AI-Powered Marketplace for Branded Content
by Rohan Castelino | Nov 7, 2017 | News, Press | 0 |
IRIS.TV today announced IRIS.TV for Brands, a private marketplace for brands to distribute branded video in-stream alongside contextually relevant content and across hundreds of premium publisher sites and apps.
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Recent Posts
- Zefr Joins the IRIS.TV Contextual Video Marketplace
- INTRODUCING THE IRIS ID
- GUMGUM JOINS THE IRIS.TV CONTEXTUAL VIDEO MARKETPLACE
- COMSCORE AND IRIS.TV INTRODUCE CONTEXTUAL TARGETING FOR CONNECTED TV AND VIDEO ADVERTISING
- Press Release: IRIS.TV Integrates SpringServe into its Contextual Video Marketplace