Tag: ai
How IRIS.TV’s Contextual Targeting and Oracle Data Cloud are Working Together
Dec 17, 2019 | Contextual Ad Targeting, News | 0 |
Our publisher customers can now activate Oracle’s Contextual Intelligence data, a widely accepted industry standard, to enable DSPs, agencies, and brands to deliver relevant and brand safe digital video advertising to context-based audiences.
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Tackle NFL Season with These Video Programming Tips
Oct 31, 2019 | Video Programming Insights | 0 |
Below, we break down some of our key insights based on years of data with national, regional and local sports publishers to help you best leverage content for this football season.
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Audience and Revenue: Immediate Actions to Deliver against Q4 Goals
Oct 15, 2019 | Video Programming Insights | 0 |
As you head into the final stretch of 2019, you’ve reviewed your final Q3 numbers and assessed your Q4 forecasts. Like most video publishers and broadcasters, you’re looking to take action to close out the year to hit your audience growth and revenue goals. Whether you’re oversold, undersold, or just need to more accurately forecast for 2020 here are a few ways we’ve worked with clients to successfully achieve their objectives.
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IRIS.TV joins MediaMath to build a 100% accountable and addressable supply chain by the end of 2020
ai We are proud to announce our participation in SOURCE by MediaMath. Launched on October 2,...
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IBC 2019 – Building Sustainable Video Businesses with Partner Brightcove
Sep 26, 2019 | Contextual Ad Targeting, Events, Video | 0 |
In the video below, Brightcove Director of Partner Marketing Eric Wynalek talks with IRIS.TV CRO Daniel Harrison about building sustainable video businesses and how IRIS.TV helps broadcasters and publishers meet their KPIs.
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Emmy’s Preview 2019
Sep 19, 2019 | Video Programming Insights | 0 |
With the 71st Emmy’s coming up on September 22, we thought it would be helpful to resurface some tips for publishers to help prepare you for a solid award season, kicking off with the Emmy’s and what you should know to capture that audience of over 10 million viewers.
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What is a Programming Strategist?
Sep 9, 2019 | Video Programming Insights | 0 |
ai Q&A with Mantonie Byrd, Director Programming Strategy and Partnerships I recently sat down...
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Video Programming Essentials: Understanding Your Video Data
Jul 31, 2019 | Infographics, Video Programming Insights | 0 |
In this post, we cover everything you need to know about video data and how to best optimize your video strategy including: Metadata, Taxonomy, Metadata Enrichment,
Essential Video Metrics and How to Apply Them.
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Client Success Story: J.J. Helland – Using AI to Inform Editorial Programming
Jul 30, 2019 | Case Study, Video, Video Programming Insights | 0 |
J.J. Helland a 15-year digital media veteran at leading news publishers The New York Times CNN and Men's Journal leveraged IRIS.TV for visibility into what users are watching and used that data to inform editorial programming strategy, leading to 250% video lift.
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Client Success Story: Gunnar Waldman (This Old House) – Monetizing TV in Digital
Jul 30, 2019 | Case Study, Video, Video Programming Insights | 0 |
Gunnar Waldman is the GM, Digital Video at This Old House talks about how machine learning and video intelligence is enabling an iconic television brand to engage its loyal audience in digital environments.
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Client Success Story: J.J. Helland – Using AI to Inform Editorial Programming
by Melissa Lachman | Jul 30, 2019 | Case Study, Video, Video Programming Insights | 0 |
J.J. Helland a 15-year digital media veteran at leading news publishers The New York Times CNN and Men's Journal leveraged IRIS.TV for visibility into what users are watching and used that data to inform editorial programming strategy, leading to 250% video lift.
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Four Ways Publishers Can Best Leverage 2020 Election Coverage
by Melissa Lachman | Jul 12, 2019 | Video Programming Insights | 0 |
There will be 12 debates during the 2020 presidential primary, so it’s important for publishers to focus on what to cover, when, and how. This will be an intense election season and although no one can predict the end result, there are a few key ways publishers can prepare to best leverage the content and hype around the next election.
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Radio ITVT Podcast: Discussing AI in Media with IRIS.TV CEO Field Garthwaite
by Melissa Lachman | Feb 27, 2019 | News | 0 |
In this recent podcast, IRIS.TV CEO Field Garthwaite discusses how media companies should be thinking about AI as a tool to better understand their audience behavior and ultimately increase the ROI of their video assets.
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Case Study: IRIS.TV featured in Brightcove’s Condé Nast Success Story
by Katherine Miller | Jan 31, 2018 | Case Study, News | 0 |
IRIS.TV’s integration was noted as having “stood out as crucial assets in the development of Condé Nast Japan’s new video enterprise.”
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Case Study: How Rodale is Leveraging A.I. to Maximize User Engagement on their Owned & Operated Sites
by Rohan Castelino | Jan 30, 2018 | Case Study, Video Programming Insights | 0 |
Christian O’Toole, Director of Custom Content for Rodale sat down with IRIS.TV to discuss how Men's Health, Women's Health, and other iconic lifestyle brands doubled video views with A.I., machine learning, and data-driven decision making.
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Cheddar TV: IRIS.TV Helps Broadcasters to Harness AI to Engage Audiences
by Katherine Miller | Nov 27, 2017 | News, Press, Video, Video Programming Insights | 0 |
Field Garthwaite, CEO and Co-founder of IRIS.TV joins the Cheddar TV Closing Bell team to explain how IRIS.TV uses A.I. and machine learning to help broadcasters retain and grow loyal audiences on their websites.
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IRIS.TV Launches AI-Powered Marketplace for Branded Content
by Rohan Castelino | Nov 7, 2017 | News, Press | 0 |
IRIS.TV today announced IRIS.TV for Brands, a private marketplace for brands to distribute branded video in-stream alongside contextually relevant content and across hundreds of premium publisher sites and apps.
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Recent Posts
- How IRIS.TV’s Contextual Targeting and Oracle Data Cloud are Working Together
- IRIS.TV Introduces Oracle Data Cloud into its Contextual Ad Targeting for Video Solution
- Tackle NFL Season with These Video Programming Tips
- Audience and Revenue: Immediate Actions to Deliver against Q4 Goals
- IRIS.TV joins MediaMath to build a 100% accountable and addressable supply chain by the end of 2020