Tag: Audience Engagement

IRIS.TV Introduces Oracle Data Cloud into its Cont...

Posted by Rohan Castelino | Dec 17, 2019 | News, Press | 0 |

How IRIS.TV’s Contextual Targeting and Oracle Data Cloud are Working Together

Dec 17, 2019 | Contextual Ad Targeting, News | 0 |

Our publisher customers can now activate Oracle’s Contextual Intelligence data, a widely accepted industry standard, to enable DSPs, agencies, and brands to deliver relevant and brand safe digital video advertising to context-based audiences. Read More

Tackle NFL Season with These Video Programming Tips

Oct 31, 2019 | Video Programming Insights | 0 |

Below, we break down some of our key insights based on years of data with national, regional and local sports publishers to help you best leverage content for this football season. Read More

Audience and Revenue: Immediate Actions to Deliver against Q4 Goals

Oct 15, 2019 | Video Programming Insights | 0 |

As you head into the final stretch of 2019, you’ve reviewed your final Q3 numbers and assessed your Q4 forecasts. Like most video publishers and broadcasters, you’re looking to take action to close out the year to hit your audience growth and revenue goals. Whether you’re oversold, undersold, or just need to more accurately forecast for 2020 here are a few ways we’ve worked with clients to successfully achieve their objectives. Read More

IRIS.TV joins MediaMath to build a 100% accountable and addressable supply chain by the end of 2020

Oct 3, 2019 | News, Press | 0 |

Audience Engagement We are proud to announce our participation in SOURCE by MediaMath. Launched on...

IBC 2019 – Building Sustainable Video Businesses with Partner Brightcove

Sep 26, 2019 | Contextual Ad Targeting, Events, Video | 0 |

In the video below, Brightcove Director of Partner Marketing Eric Wynalek talks with IRIS.TV CRO Daniel Harrison about building sustainable video businesses and how IRIS.TV helps broadcasters and publishers meet their KPIs. Read More

Emmy’s Preview 2019

Sep 19, 2019 | Video Programming Insights | 0 |

With the 71st Emmy’s coming up on September 22, we thought it would be helpful to resurface some tips for publishers to help prepare you for a solid award season, kicking off with the Emmy’s and what you should know to capture that audience of over 10 million viewers. Read More

What is a Programming Strategist?

Sep 9, 2019 | Video Programming Insights | 0 |

Audience Engagement Q&A with Mantonie Byrd, Director Programming Strategy and Partnerships I...

Video Programming Essentials: Understanding Your Video Data

Jul 31, 2019 | Infographics, Video Programming Insights | 0 |

In this post, we cover everything you need to know about video data and how to best optimize your video strategy including: Metadata, Taxonomy, Metadata Enrichment, Essential Video Metrics and How to Apply Them. Read More

Client Success Story: J.J. Helland – Using AI to Inform Editorial Programming

Jul 30, 2019 | Case Study, Video, Video Programming Insights | 0 |

J.J. Helland a 15-year digital media veteran at leading news publishers The New York Times CNN and Men's Journal leveraged IRIS.TV for visibility into what users are watching and used that data to inform editorial programming strategy, leading to 250% video lift. Read More

Client Success Story: Gunnar Waldman (This Old House) – Monetizing TV in Digital

Jul 30, 2019 | Case Study, Video, Video Programming Insights | 0 |

Gunnar Waldman is the GM, Digital Video at This Old House talks about how machine learning and video intelligence is enabling an iconic television brand to engage its loyal audience in digital environments. Read More

How to use Social Media to Engage Users on Site

by Melissa Lachman | Jul 22, 2019 | Video Programming Insights | 0 |

Below are three ways you can use social media and other techniques to engage audiences on your own sites. Read More

Four Ways Publishers Can Best Leverage 2020 Election Coverage

by Melissa Lachman | Jul 12, 2019 | Video Programming Insights | 0 |

There will be 12 debates during the 2020 presidential primary, so it’s important for publishers to focus on what to cover, when, and how. This will be an intense election season and although no one can predict the end result, there are a few key ways publishers can prepare to best leverage the content and hype around the next election. Read More

Four Steps to Retain Acquired Audiences on Owned and Operated Sites

by Melissa Lachman | Jul 8, 2019 | Video Programming Insights | 0 |

Audience Engagement Publishers use many tools and techniques to drive new audiences to their owned...

How Publishers Can “Tune In” to Their Audiences for Game of Throne’s Final Season and Beyond

by Melissa Lachman | May 9, 2019 | Video Programming Insights | 0 |

Audience Engagement With the final season of Game of Thrones over, the internet has been ablaze...

McKinsey & Company talks to IRIS.TV CEO About TV Personalization

by Melissa Lachman | Apr 23, 2019 | News, Press, Video | 0 |

In this video with McKinsey, IRIS.TV CEO & Co-Founder Field Garthwaite discusses how IRIS.TV’s video personalization and intelligence allow media companies to fully capture and standardize user consumption behavior to keep audiences engaged with quality content on owned and operated sites. IRIS.TV’s video intelligence provides contextual data, enabling publishers and marketers to better target audiences in brand safe environments, allowing for more relevant and less invasive user experience. Read More

Video Programming Playbook: Metadata Taxonomy

by Melissa Lachman | Mar 29, 2019 | Video Programming Insights, White Papers | 0 |

Audience Engagement Users expect a personalized experience whenever they engage with digital...

Creating a Winning Video Strategy for Awards Season

by Melissa Lachman | Feb 19, 2019 | Video Programming Insights | 0 |

By preparing a strong video programming strategy, entertainment news publishers are able to leverage the higher interest leading up to an award show such as Grammys and Oscars, during the event itself, and in the days after the event. As always, first asses the health of your video metadata taxonomy. Read More

Case Study: IRIS.TV featured in Brightcove’s Condé Nast Success Story

by Katherine Miller | Jan 31, 2018 | Case Study, News | 0 |

IRIS.TV’s integration was noted as having “stood out as crucial assets in the development of Condé Nast Japan’s new video enterprise.” Read More