Tag: Audience Engagement

Introducing The IRIS.TV Contextual Video Marketpla...

Posted by Rohan Castelino | Feb 26, 2020 | Contextual Ad Targeting, News | 0 |

Zefr Joins the IRIS.TV Contextual Video Marketplace

Nov 23, 2020 | Video Programming Insights | 0 |

Zefr, the leader in contextual data for brand safety and suitability in video, will apply its patented human-in-the-loop approach to premium OLV and CTV inventory enabled by the IRIS.TV’s Contextual Video Marketplace. Read More

INTRODUCING THE IRIS ID

Jul 8, 2020 | Video Programming Insights | 0 |

Today we are pleased to announce the introduction of the IRIS ID, a data solution to unify the video content and video advertising ecosystems for the first time. Read More

GUMGUM JOINS THE IRIS.TV CONTEXTUAL VIDEO MARKETPLACE

Jul 8, 2020 | Video Programming Insights | 0 |

Marketers can now leverage GumGum’s content analysis engine, Verity, to more accurately target web, mobile and OTT content across IRIS.TV’s data privacy-first Contextual Video Marketplace. Read More

COMSCORE AND IRIS.TV INTRODUCE CONTEXTUAL TARGETING FOR CONNECTED TV AND VIDEO ADVERTISING

Jul 2, 2020 | Video Programming Insights | 0 |

This partnership represents Comscore’s continued focus on privacy-driven innovation to meet advertisers’ needs for connected TV (CTV) advertising and the next step in expanding its contextual targeting solution to CTV content. Read More

Press Release: IRIS.TV Integrates SpringServe into its Contextual Video Marketplace

Mar 12, 2020 | Contextual Ad Targeting, News, Press | 0 |

With this integration, SpringServe, the leading independent video ad serving platform, will activate contextual segments from the industry’s leading data verification providers allowing marketers to target brand-safe and brand-suitable video inventory across all devices. Read More

Press Release: Spectrum Media Services Joins IRIS.TV’s Contextual Video Marketplace

Mar 9, 2020 | Contextual Ad Targeting, News, Press | 0 |

Spectrum Media Services, a leader in cookieless contextual targeting, is joining the IRIS.TV Contextual Video Marketplace to enable its unique topic-level scoring data for video across all platforms and devices. This partnership addresses the ambiguous nature of keyword targeting inherent to video advertising. This solves for the waste in reach and media impressions which is especially critical in video to both the buy and the sell side. Read More

Press Release: Comscore and IRIS.TV Introduce Contextual Targeting for Connected TV and Video Advertising

Mar 2, 2020 | Contextual Ad Targeting, News, Press | 0 |

This partnership represents the companies' continued focus on privacy-driven innovation to meet advertisers’ needs for connected TV (CTV) advertising and the next step in expanding its contextual targeting solution to CTV content. Read More

How Oracle Data Cloud Works with the Contextual Video Marketplace

Dec 17, 2019 | Contextual Ad Targeting, News | 0 |

Our publisher customers can now activate Oracle’s Contextual Intelligence data, a widely accepted industry standard, to enable DSPs, agencies, and brands to deliver relevant and brand safe digital video advertising to context-based audiences. Read More

IRIS.TV Introduces Oracle Data Cloud into its Contextual Ad Targeting for Video Solution

Dec 17, 2019 | News, Press | 0 |

With this integration, Oracle Data Cloud’s contextual segmentation can be deployed at the scale Fortune 500 brands require for relevant and brand-safe video advertising. This combination will deliver on the needs of the world’s largest marketers and agencies to provide transparency on where their advertising is placed across all video formats—mobile, CTV and web, while navigating the requirements of new and emerging privacy regulations in the US and EU. Read More

Tackle NFL Season with These Video Programming Tips

Oct 31, 2019 | Video Programming Insights | 0 |

Below, we break down some of our key insights based on years of data with national, regional and local sports publishers to help you best leverage content for this football season. Read More

How to use Social Media to Engage Users on Site

by Melissa Lachman | Jul 22, 2019 | Video Programming Insights | 0 |

Below are three ways you can use social media and other techniques to engage audiences on your own sites. Read More

Four Ways Publishers Can Best Leverage 2020 Election Coverage

by Melissa Lachman | Jul 12, 2019 | Video Programming Insights | 0 |

There will be 12 debates during the 2020 presidential primary, so it’s important for publishers to focus on what to cover, when, and how. This will be an intense election season and although no one can predict the end result, there are a few key ways publishers can prepare to best leverage the content and hype around the next election. Read More

Four Steps to Retain Acquired Audiences on Owned and Operated Sites

by Melissa Lachman | Jul 8, 2019 | Video Programming Insights | 0 |

Four Steps to Retain Acquired Audiences on Owned and Operated Sites Publishers use many tools and...

How Publishers Can “Tune In” to Their Audiences for Game of Throne’s Final Season and Beyond

by Melissa Lachman | May 9, 2019 | Video Programming Insights | 0 |

How Publishers Can “Tune In” to Their Audiences for Game of Throne’s Final Season and Beyond With...

McKinsey & Company talks to IRIS.TV CEO About TV Personalization

by Melissa Lachman | Apr 23, 2019 | News, Press, Video | 0 |

In this video with McKinsey, IRIS.TV CEO & Co-Founder Field Garthwaite discusses how IRIS.TV’s video personalization and intelligence allow media companies to fully capture and standardize user consumption behavior to keep audiences engaged with quality content on owned and operated sites. IRIS.TV’s video intelligence provides contextual data, enabling publishers and marketers to better target audiences in brand safe environments, allowing for more relevant and less invasive user experience. Read More

Video Programming Playbook: Metadata Taxonomy

by Melissa Lachman | Mar 29, 2019 | Video Programming Insights, White Papers | 0 |

Video Programming Playbook: Metadata Taxonomy Users expect a personalized experience whenever they...

Creating a Winning Video Strategy for Awards Season

by Melissa Lachman | Feb 19, 2019 | Video Programming Insights | 0 |

By preparing a strong video programming strategy, entertainment news publishers are able to leverage the higher interest leading up to an award show such as Grammys and Oscars, during the event itself, and in the days after the event. As always, first asses the health of your video metadata taxonomy. Read More

Case Study: IRIS.TV featured in Brightcove’s Condé Nast Success Story

by Katherine Miller | Jan 31, 2018 | Case Study, News | 0 |

IRIS.TV’s integration was noted as having “stood out as crucial assets in the development of Condé Nast Japan’s new video enterprise.” Read More