Tag: branded content

Emmy’s Preview 2019

With the 71st Emmy’s coming up on September 22, we thought it would be helpful to resurface some tips for publishers to help prepare you for a solid award season, kicking off with the Emmy’s and what you should know to capture that audience of over 10 million viewers. Read More

IRIS.TV Insights: Black Friday Deals! Video Programming Strategies to Maximize On-Site Revenue

Black Friday is around the corner and is a great opportunity for publishers to maximize revenue as we kick off the holiday season. The following article reviews use cases for how our clients are managing their campaigns to capture the most value while maintaining brand safety, user experience, and editorial integrity. Read More
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