Tag: IRIS.TV

Introducing The IRIS.TV Contextual Video Marketpla...

Posted by Rohan Castelino | Feb 26, 2020 | Contextual Ad Targeting, News | 0 |

Press Release: IRIS.TV Integrates SpringServe into its Contextual Video Marketplace

Mar 12, 2020 | Contextual Ad Targeting, News, Press | 0 |

With this integration, SpringServe, the leading independent video ad serving platform, will activate contextual segments from the industry’s leading data verification providers allowing marketers to target brand-safe and brand-suitable video inventory across all devices. Read More

Press Release: Spectrum Media Services Joins IRIS.TV’s Contextual Video Marketplace

Mar 9, 2020 | Contextual Ad Targeting, News, Press | 0 |

Spectrum Media Services, a leader in cookieless contextual targeting, is joining the IRIS.TV Contextual Video Marketplace to enable its unique topic-level scoring data for video across all platforms and devices. This partnership addresses the ambiguous nature of keyword targeting inherent to video advertising. This solves for the waste in reach and media impressions which is especially critical in video to both the buy and the sell side. Read More

Press Release: Comscore and IRIS.TV Introduce Contextual Targeting for Connected TV and Video Advertising

Mar 2, 2020 | Contextual Ad Targeting, News, Press | 0 |

This partnership represents the companies' continued focus on privacy-driven innovation to meet advertisers’ needs for connected TV (CTV) advertising and the next step in expanding its contextual targeting solution to CTV content. Read More

How Oracle Data Cloud Works with the Contextual Video Marketplace

Dec 17, 2019 | Contextual Ad Targeting, News | 0 |

Our publisher customers can now activate Oracle’s Contextual Intelligence data, a widely accepted industry standard, to enable DSPs, agencies, and brands to deliver relevant and brand safe digital video advertising to context-based audiences. Read More

IRIS.TV Introduces Oracle Data Cloud into its Contextual Ad Targeting for Video Solution

Dec 17, 2019 | News, Press | 0 |

With this integration, Oracle Data Cloud’s contextual segmentation can be deployed at the scale Fortune 500 brands require for relevant and brand-safe video advertising. This combination will deliver on the needs of the world’s largest marketers and agencies to provide transparency on where their advertising is placed across all video formats—mobile, CTV and web, while navigating the requirements of new and emerging privacy regulations in the US and EU. Read More

Tackle NFL Season with These Video Programming Tips

Oct 31, 2019 | Video Programming Insights | 0 |

Below, we break down some of our key insights based on years of data with national, regional and local sports publishers to help you best leverage content for this football season. Read More

Audience and Revenue: Immediate Actions to Deliver against Q4 Goals

Oct 15, 2019 | Video Programming Insights | 0 |

As you head into the final stretch of 2019, you’ve reviewed your final Q3 numbers and assessed your Q4 forecasts. Like most video publishers and broadcasters, you’re looking to take action to close out the year to hit your audience growth and revenue goals. Whether you’re oversold, undersold, or just need to more accurately forecast for 2020 here are a few ways we’ve worked with clients to successfully achieve their objectives. Read More

IRIS.TV joins MediaMath to build a 100% accountable and addressable supply chain by the end of 2020

Oct 3, 2019 | News, Press | 0 |

IRIS.TV joins MediaMath to build a 100% accountable and addressable supply chain by the end of...

IBC 2019 – Building Sustainable Video Businesses with Partner Brightcove

Sep 26, 2019 | Contextual Ad Targeting, Events, Video | 0 |

In the video below, Brightcove Director of Partner Marketing Eric Wynalek talks with IRIS.TV CRO Daniel Harrison about building sustainable video businesses and how IRIS.TV helps broadcasters and publishers meet their KPIs. Read More

Emmy’s Preview 2019

Sep 19, 2019 | Video Programming Insights | 0 |

With the 71st Emmy’s coming up on September 22, we thought it would be helpful to resurface some tips for publishers to help prepare you for a solid award season, kicking off with the Emmy’s and what you should know to capture that audience of over 10 million viewers. Read More

Client Success Story: J.J. Helland – Using AI to Inform Editorial Programming

by Melissa Lachman | Jul 30, 2019 | Case Study, Video, Video Programming Insights | 0 |

J.J. Helland a 15-year digital media veteran at leading news publishers The New York Times CNN and Men's Journal leveraged IRIS.TV for visibility into what users are watching and used that data to inform editorial programming strategy, leading to 250% video lift. Read More

Akamai TV – IRIS.TV Leads AI, Machine Learning, and OTT Video Personalization

by Rohan Castelino | May 15, 2019 | Video | 0 |

IRIS.TV has managed to unlock the promise of "fad" phrases like Artificial Intelligence and Machine Learning and turn them into reality. They join AkamaiTV to share their insight into how they're driving personalization to improve OTT monetization. Read More

Cheddar TV: IRIS.TV Helps Broadcasters to Harness AI to Engage Audiences

by Katherine Miller | Nov 27, 2017 | News, Press, Video, Video Programming Insights | 0 |

Field Garthwaite, CEO and Co-founder of IRIS.TV joins the Cheddar TV Closing Bell team to explain how IRIS.TV uses A.I. and machine learning to help broadcasters retain and grow loyal audiences on their websites. Read More

Press Release: IRIS.TV Expands To 11 Countries; Video Ad Views Jump 700%

by Rohan Castelino | Feb 7, 2017 | News, Press | 0 |

IRIS.TV's ten largest customers averaged a 400% increase in video views over the year validating the premise that if you serve personalized videos of proven interest, audiences will watch more and for longer, helping publishers better monetize their video ad revenue potential. Read More