Tag: IRIS.TV
How IRIS.TV’s Contextual Targeting and Oracle Data Cloud are Working Together
Dec 17, 2019 | Contextual Ad Targeting, News | 0 |
Our publisher customers can now activate Oracle’s Contextual Intelligence data, a widely accepted industry standard, to enable DSPs, agencies, and brands to deliver relevant and brand safe digital video advertising to context-based audiences.
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Tackle NFL Season with These Video Programming Tips
Oct 31, 2019 | Video Programming Insights | 0 |
Below, we break down some of our key insights based on years of data with national, regional and local sports publishers to help you best leverage content for this football season.
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Audience and Revenue: Immediate Actions to Deliver against Q4 Goals
Oct 15, 2019 | Video Programming Insights | 0 |
As you head into the final stretch of 2019, you’ve reviewed your final Q3 numbers and assessed your Q4 forecasts. Like most video publishers and broadcasters, you’re looking to take action to close out the year to hit your audience growth and revenue goals. Whether you’re oversold, undersold, or just need to more accurately forecast for 2020 here are a few ways we’ve worked with clients to successfully achieve their objectives.
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IRIS.TV joins MediaMath to build a 100% accountable and addressable supply chain by the end of 2020
IRIS.TV We are proud to announce our participation in SOURCE by MediaMath. Launched on October 2,...
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IBC 2019 – Building Sustainable Video Businesses with Partner Brightcove
Sep 26, 2019 | Contextual Ad Targeting, Events, Video | 0 |
In the video below, Brightcove Director of Partner Marketing Eric Wynalek talks with IRIS.TV CRO Daniel Harrison about building sustainable video businesses and how IRIS.TV helps broadcasters and publishers meet their KPIs.
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Emmy’s Preview 2019
Sep 19, 2019 | Video Programming Insights | 0 |
With the 71st Emmy’s coming up on September 22, we thought it would be helpful to resurface some tips for publishers to help prepare you for a solid award season, kicking off with the Emmy’s and what you should know to capture that audience of over 10 million viewers.
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What is a Programming Strategist?
Sep 9, 2019 | Video Programming Insights | 0 |
IRIS.TV Q&A with Mantonie Byrd, Director Programming Strategy and Partnerships I recently sat...
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Video Programming Essentials: Understanding Your Video Data
Jul 31, 2019 | Infographics, Video Programming Insights | 0 |
In this post, we cover everything you need to know about video data and how to best optimize your video strategy including: Metadata, Taxonomy, Metadata Enrichment,
Essential Video Metrics and How to Apply Them.
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Client Success Story: J.J. Helland – Using AI to Inform Editorial Programming
Jul 30, 2019 | Case Study, Video, Video Programming Insights | 0 |
J.J. Helland a 15-year digital media veteran at leading news publishers The New York Times CNN and Men's Journal leveraged IRIS.TV for visibility into what users are watching and used that data to inform editorial programming strategy, leading to 250% video lift.
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Client Success Story: Gunnar Waldman (This Old House) – Monetizing TV in Digital
Jul 30, 2019 | Case Study, Video, Video Programming Insights | 0 |
Gunnar Waldman is the GM, Digital Video at This Old House talks about how machine learning and video intelligence is enabling an iconic television brand to engage its loyal audience in digital environments.
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Client Success Story: J.J. Helland – Using AI to Inform Editorial Programming
by Melissa Lachman | Jul 30, 2019 | Case Study, Video, Video Programming Insights | 0 |
J.J. Helland a 15-year digital media veteran at leading news publishers The New York Times CNN and Men's Journal leveraged IRIS.TV for visibility into what users are watching and used that data to inform editorial programming strategy, leading to 250% video lift.
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Akamai TV – IRIS.TV Leads AI, Machine Learning, and OTT Video Personalization
by Rohan Castelino | May 15, 2019 | Video | 0 |
IRIS.TV has managed to unlock the promise of "fad" phrases like Artificial Intelligence and Machine Learning and turn them into reality. They join AkamaiTV to share their insight into how they're driving personalization to improve OTT monetization.
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Cheddar TV: IRIS.TV Helps Broadcasters to Harness AI to Engage Audiences
by Katherine Miller | Nov 27, 2017 | News, Press, Video, Video Programming Insights | 0 |
Field Garthwaite, CEO and Co-founder of IRIS.TV joins the Cheddar TV Closing Bell team to explain how IRIS.TV uses A.I. and machine learning to help broadcasters retain and grow loyal audiences on their websites.
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Press Release: IRIS.TV Expands To 11 Countries; Video Ad Views Jump 700%
by Rohan Castelino | Feb 7, 2017 | News, Press | 0 |
IRIS.TV's ten largest customers averaged a 400% increase in video views over the year validating the premise that if you serve personalized videos of proven interest, audiences will watch more and for longer, helping publishers better monetize their video ad revenue potential.
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Recent Posts
- How IRIS.TV’s Contextual Targeting and Oracle Data Cloud are Working Together
- IRIS.TV Introduces Oracle Data Cloud into its Contextual Ad Targeting for Video Solution
- Tackle NFL Season with These Video Programming Tips
- Audience and Revenue: Immediate Actions to Deliver against Q4 Goals
- IRIS.TV joins MediaMath to build a 100% accountable and addressable supply chain by the end of 2020