Tag: NFL 2019
How IRIS.TV’s Contextual Targeting and Oracle Data Cloud are Working Together
Dec 17, 2019 | Contextual Ad Targeting, News | 0 |
Our publisher customers can now activate Oracle’s Contextual Intelligence data, a widely accepted industry standard, to enable DSPs, agencies, and brands to deliver relevant and brand safe digital video advertising to context-based audiences.
Read More
Tackle NFL Season with These Video Programming Tips
Oct 31, 2019 | Video Programming Insights | 0 |
Below, we break down some of our key insights based on years of data with national, regional and local sports publishers to help you best leverage content for this football season.
Read More
Audience and Revenue: Immediate Actions to Deliver against Q4 Goals
Oct 15, 2019 | Video Programming Insights | 0 |
As you head into the final stretch of 2019, you’ve reviewed your final Q3 numbers and assessed your Q4 forecasts. Like most video publishers and broadcasters, you’re looking to take action to close out the year to hit your audience growth and revenue goals. Whether you’re oversold, undersold, or just need to more accurately forecast for 2020 here are a few ways we’ve worked with clients to successfully achieve their objectives.
Read More
IRIS.TV joins MediaMath to build a 100% accountable and addressable supply chain by the end of 2020
NFL 2019 We are proud to announce our participation in SOURCE by MediaMath. Launched on October 2,...
Read More
IBC 2019 – Building Sustainable Video Businesses with Partner Brightcove
Sep 26, 2019 | Contextual Ad Targeting, Events, Video | 0 |
In the video below, Brightcove Director of Partner Marketing Eric Wynalek talks with IRIS.TV CRO Daniel Harrison about building sustainable video businesses and how IRIS.TV helps broadcasters and publishers meet their KPIs.
Read More
Emmy’s Preview 2019
Sep 19, 2019 | Video Programming Insights | 0 |
With the 71st Emmy’s coming up on September 22, we thought it would be helpful to resurface some tips for publishers to help prepare you for a solid award season, kicking off with the Emmy’s and what you should know to capture that audience of over 10 million viewers.
Read More
What is a Programming Strategist?
Sep 9, 2019 | Video Programming Insights | 0 |
NFL 2019 Q&A with Mantonie Byrd, Director Programming Strategy and Partnerships I recently...
Read More
Video Programming Essentials: Understanding Your Video Data
Jul 31, 2019 | Infographics, Video Programming Insights | 0 |
In this post, we cover everything you need to know about video data and how to best optimize your video strategy including: Metadata, Taxonomy, Metadata Enrichment,
Essential Video Metrics and How to Apply Them.
Read More
Client Success Story: J.J. Helland – Using AI to Inform Editorial Programming
Jul 30, 2019 | Case Study, Video, Video Programming Insights | 0 |
J.J. Helland a 15-year digital media veteran at leading news publishers The New York Times CNN and Men's Journal leveraged IRIS.TV for visibility into what users are watching and used that data to inform editorial programming strategy, leading to 250% video lift.
Read More
Client Success Story: Gunnar Waldman (This Old House) – Monetizing TV in Digital
Jul 30, 2019 | Case Study, Video, Video Programming Insights | 0 |
Gunnar Waldman is the GM, Digital Video at This Old House talks about how machine learning and video intelligence is enabling an iconic television brand to engage its loyal audience in digital environments.
Read More
Tackle NFL Season with These Video Programming Tips
by Rohan Castelino | Oct 31, 2019 | Video Programming Insights | 0 |
Below, we break down some of our key insights based on years of data with national, regional and local sports publishers to help you best leverage content for this football season.
Read More
SEARCH
Recent Posts
- How IRIS.TV’s Contextual Targeting and Oracle Data Cloud are Working Together
- IRIS.TV Introduces Oracle Data Cloud into its Contextual Ad Targeting for Video Solution
- Tackle NFL Season with These Video Programming Tips
- Audience and Revenue: Immediate Actions to Deliver against Q4 Goals
- IRIS.TV joins MediaMath to build a 100% accountable and addressable supply chain by the end of 2020