Tag: personalization
Press Release: IRIS.TV Integrates SpringServe into its Contextual Video Marketplace
Mar 12, 2020 | Contextual Ad Targeting, News, Press | 0 |
With this integration, SpringServe, the leading independent video ad serving platform, will activate contextual segments from the industry’s leading data verification providers allowing marketers to target brand-safe and brand-suitable video inventory across all devices.
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Press Release: Spectrum Media Services Joins IRIS.TV’s Contextual Video Marketplace
Mar 9, 2020 | Contextual Ad Targeting, News, Press | 0 |
Spectrum Media Services, a leader in cookieless contextual targeting, is joining the IRIS.TV Contextual Video Marketplace to enable its unique topic-level scoring data for video across all platforms and devices. This partnership addresses the ambiguous nature of keyword targeting inherent to video advertising. This solves for the waste in reach and media impressions which is especially critical in video to both the buy and the sell side.
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Press Release: Comscore and IRIS.TV Introduce Contextual Targeting for Connected TV and Video Advertising
Mar 2, 2020 | Contextual Ad Targeting, News, Press | 0 |
This partnership represents the companies' continued focus on privacy-driven innovation to meet advertisers’ needs for connected TV (CTV) advertising and the next step in expanding its contextual targeting solution to CTV content.
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How Oracle Data Cloud Works with the Contextual Video Marketplace
Dec 17, 2019 | Contextual Ad Targeting, News | 0 |
Our publisher customers can now activate Oracle’s Contextual Intelligence data, a widely accepted industry standard, to enable DSPs, agencies, and brands to deliver relevant and brand safe digital video advertising to context-based audiences.
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IRIS.TV Introduces Oracle Data Cloud into its Contextual Ad Targeting for Video Solution
With this integration, Oracle Data Cloud’s contextual segmentation can be deployed at the scale Fortune 500 brands require for relevant and brand-safe video advertising. This combination will deliver on the needs of the world’s largest marketers and agencies to provide transparency on where their advertising is placed across all video formats—mobile, CTV and web, while navigating the requirements of new and emerging privacy regulations in the US and EU.
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Tackle NFL Season with These Video Programming Tips
Oct 31, 2019 | Video Programming Insights | 0 |
Below, we break down some of our key insights based on years of data with national, regional and local sports publishers to help you best leverage content for this football season.
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Audience and Revenue: Immediate Actions to Deliver against Q4 Goals
Oct 15, 2019 | Video Programming Insights | 0 |
As you head into the final stretch of 2019, you’ve reviewed your final Q3 numbers and assessed your Q4 forecasts. Like most video publishers and broadcasters, you’re looking to take action to close out the year to hit your audience growth and revenue goals. Whether you’re oversold, undersold, or just need to more accurately forecast for 2020 here are a few ways we’ve worked with clients to successfully achieve their objectives.
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IRIS.TV joins MediaMath to build a 100% accountable and addressable supply chain by the end of 2020
IRIS.TV joins MediaMath to build a 100% accountable and addressable supply chain by the end of...
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IBC 2019 – Building Sustainable Video Businesses with Partner Brightcove
Sep 26, 2019 | Contextual Ad Targeting, Events, Video | 0 |
In the video below, Brightcove Director of Partner Marketing Eric Wynalek talks with IRIS.TV CRO Daniel Harrison about building sustainable video businesses and how IRIS.TV helps broadcasters and publishers meet their KPIs.
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Emmy’s Preview 2019
Sep 19, 2019 | Video Programming Insights | 0 |
With the 71st Emmy’s coming up on September 22, we thought it would be helpful to resurface some tips for publishers to help prepare you for a solid award season, kicking off with the Emmy’s and what you should know to capture that audience of over 10 million viewers.
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Regardless Of The Source, Unwatched Video Isn’t Viable: IRIS.TV’s Harrison
by Melissa Lachman | Apr 24, 2019 | Press, Video | 0 |
IRIS.TV CRO Daniel Harrison shares his thoughts on the current battle between major media companies for streaming video revenue, and why it's so hard to monetize videos that don't get watched. See the full interview with Beet.TV's Andy Plesser.
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Case Study: How Fox Plus is Utilizing A.I. to Engage Audiences on OTT
by Rohan Castelino | Mar 22, 2018 | Case Study | 0 |
Fox+, a video-on-demand service for film, tv, and live sports, worked with IRIS.TV to increase user engagement and subscriber yield with artificial intelligence and personalization.
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Cheddar TV: IRIS.TV Helps Broadcasters to Harness AI to Engage Audiences
by Katherine Miller | Nov 27, 2017 | News, Press, Video, Video Programming Insights | 0 |
Field Garthwaite, CEO and Co-founder of IRIS.TV joins the Cheddar TV Closing Bell team to explain how IRIS.TV uses A.I. and machine learning to help broadcasters retain and grow loyal audiences on their websites.
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IRIS.TV Launches AI-Powered Marketplace for Branded Content
by Rohan Castelino | Nov 7, 2017 | News, Press | 0 |
IRIS.TV today announced IRIS.TV for Brands, a private marketplace for brands to distribute branded video in-stream alongside contextually relevant content and across hundreds of premium publisher sites and apps.
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Video Programming Insights: How Machine Learning Enables Creators to Thrive in a Shifting Digital Economy
by Joel Spitalnik | May 25, 2017 | Events, Video Programming Insights | 0 |
The future of media consumption will belong to the creators that are able to put a large collection of content in front of their viewers, provide them the tools to find what’s most relevant to their interests, and then walk away.
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Recent Posts
- Press Release: IRIS.TV Integrates SpringServe into its Contextual Video Marketplace
- Press Release: Spectrum Media Services Joins IRIS.TV’s Contextual Video Marketplace
- Press Release: Comscore and IRIS.TV Introduce Contextual Targeting for Connected TV and Video Advertising
- Introducing The IRIS.TV Contextual Video Marketplace
- How Oracle Data Cloud Works with the Contextual Video Marketplace