Tag: personalization
How IRIS.TV’s Contextual Targeting and Oracle Data Cloud are Working Together
Dec 17, 2019 | Contextual Ad Targeting, News | 0 |
Our publisher customers can now activate Oracle’s Contextual Intelligence data, a widely accepted industry standard, to enable DSPs, agencies, and brands to deliver relevant and brand safe digital video advertising to context-based audiences.
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Tackle NFL Season with These Video Programming Tips
Oct 31, 2019 | Video Programming Insights | 0 |
Below, we break down some of our key insights based on years of data with national, regional and local sports publishers to help you best leverage content for this football season.
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Audience and Revenue: Immediate Actions to Deliver against Q4 Goals
Oct 15, 2019 | Video Programming Insights | 0 |
As you head into the final stretch of 2019, you’ve reviewed your final Q3 numbers and assessed your Q4 forecasts. Like most video publishers and broadcasters, you’re looking to take action to close out the year to hit your audience growth and revenue goals. Whether you’re oversold, undersold, or just need to more accurately forecast for 2020 here are a few ways we’ve worked with clients to successfully achieve their objectives.
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IRIS.TV joins MediaMath to build a 100% accountable and addressable supply chain by the end of 2020
personalization We are proud to announce our participation in SOURCE by MediaMath. Launched on...
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IBC 2019 – Building Sustainable Video Businesses with Partner Brightcove
Sep 26, 2019 | Contextual Ad Targeting, Events, Video | 0 |
In the video below, Brightcove Director of Partner Marketing Eric Wynalek talks with IRIS.TV CRO Daniel Harrison about building sustainable video businesses and how IRIS.TV helps broadcasters and publishers meet their KPIs.
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Emmy’s Preview 2019
Sep 19, 2019 | Video Programming Insights | 0 |
With the 71st Emmy’s coming up on September 22, we thought it would be helpful to resurface some tips for publishers to help prepare you for a solid award season, kicking off with the Emmy’s and what you should know to capture that audience of over 10 million viewers.
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What is a Programming Strategist?
Sep 9, 2019 | Video Programming Insights | 0 |
personalization Q&A with Mantonie Byrd, Director Programming Strategy and Partnerships I...
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Video Programming Essentials: Understanding Your Video Data
Jul 31, 2019 | Infographics, Video Programming Insights | 0 |
In this post, we cover everything you need to know about video data and how to best optimize your video strategy including: Metadata, Taxonomy, Metadata Enrichment,
Essential Video Metrics and How to Apply Them.
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Client Success Story: J.J. Helland – Using AI to Inform Editorial Programming
Jul 30, 2019 | Case Study, Video, Video Programming Insights | 0 |
J.J. Helland a 15-year digital media veteran at leading news publishers The New York Times CNN and Men's Journal leveraged IRIS.TV for visibility into what users are watching and used that data to inform editorial programming strategy, leading to 250% video lift.
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Client Success Story: Gunnar Waldman (This Old House) – Monetizing TV in Digital
Jul 30, 2019 | Case Study, Video, Video Programming Insights | 0 |
Gunnar Waldman is the GM, Digital Video at This Old House talks about how machine learning and video intelligence is enabling an iconic television brand to engage its loyal audience in digital environments.
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Regardless Of The Source, Unwatched Video Isn’t Viable: IRIS.TV’s Harrison
by Melissa Lachman | Apr 24, 2019 | Press, Video | 0 |
IRIS.TV CRO Daniel Harrison shares his thoughts on the current battle between major media companies for streaming video revenue, and why it's so hard to monetize videos that don't get watched. See the full interview with Beet.TV's Andy Plesser.
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Case Study: How Fox Plus is Utilizing A.I. to Engage Audiences on OTT
by Rohan Castelino | Mar 22, 2018 | Case Study | 0 |
Fox+, a video-on-demand service for film, tv, and live sports, worked with IRIS.TV to increase user engagement and subscriber yield with artificial intelligence and personalization.
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Cheddar TV: IRIS.TV Helps Broadcasters to Harness AI to Engage Audiences
by Katherine Miller | Nov 27, 2017 | News, Press, Video, Video Programming Insights | 0 |
Field Garthwaite, CEO and Co-founder of IRIS.TV joins the Cheddar TV Closing Bell team to explain how IRIS.TV uses A.I. and machine learning to help broadcasters retain and grow loyal audiences on their websites.
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IRIS.TV Launches AI-Powered Marketplace for Branded Content
by Rohan Castelino | Nov 7, 2017 | News, Press | 0 |
IRIS.TV today announced IRIS.TV for Brands, a private marketplace for brands to distribute branded video in-stream alongside contextually relevant content and across hundreds of premium publisher sites and apps.
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Video Programming Insights: How Machine Learning Enables Creators to Thrive in a Shifting Digital Economy
by Joel Spitalnik | May 25, 2017 | Events, Video Programming Insights | 0 |
The future of media consumption will belong to the creators that are able to put a large collection of content in front of their viewers, provide them the tools to find what’s most relevant to their interests, and then walk away.
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Recent Posts
- How IRIS.TV’s Contextual Targeting and Oracle Data Cloud are Working Together
- IRIS.TV Introduces Oracle Data Cloud into its Contextual Ad Targeting for Video Solution
- Tackle NFL Season with These Video Programming Tips
- Audience and Revenue: Immediate Actions to Deliver against Q4 Goals
- IRIS.TV joins MediaMath to build a 100% accountable and addressable supply chain by the end of 2020