Tag: sports

Audience and Revenue: Immediate Actions to Deliver...

Posted by Daniel Harrison | Oct 15, 2019 | Video Programming Insights | 0 |

Tackle NFL Season with These Video Programming Tips

Oct 31, 2019 | Video Programming Insights | 0 |

Below, we break down some of our key insights based on years of data with national, regional and local sports publishers to help you best leverage content for this football season. Read More

IRIS.TV joins MediaMath to build a 100% accountable and addressable supply chain by the end of 2020

Oct 3, 2019 | News, Press | 0 |

sports We are proud to announce our participation in SOURCE by MediaMath. Launched on October 2,...

IBC 2019 – Building Sustainable Video Businesses with Partner Brightcove

Sep 26, 2019 | Contextual Ad Targeting, Events, Video | 0 |

In the video below, Brightcove Director of Partner Marketing Eric Wynalek talks with IRIS.TV CRO Daniel Harrison about building sustainable video businesses and how IRIS.TV helps broadcasters and publishers meet their KPIs. Read More

Emmy’s Preview 2019

Sep 19, 2019 | Video Programming Insights | 0 |

With the 71st Emmy’s coming up on September 22, we thought it would be helpful to resurface some tips for publishers to help prepare you for a solid award season, kicking off with the Emmy’s and what you should know to capture that audience of over 10 million viewers. Read More

IRIS.TV Brings Video Intelligence to IBC with Google Cloud

Sep 11, 2019 | Events, Press | 0 |

IRIS.TV, a video personalization company that enables broadcasters and marketers to maximize revenue from their owned and operated digital properties, will demo its Video Intelligence and Personalization integration with Google Cloud at IBC in Amsterdam. Read More

What is a Programming Strategist?

Sep 9, 2019 | Video Programming Insights | 0 |

sports Q&A with Mantonie Byrd, Director Programming Strategy and Partnerships I recently sat...

Video Programming Essentials: Understanding Your Video Data

Jul 31, 2019 | Infographics, Video Programming Insights | 0 |

In this post, we cover everything you need to know about video data and how to best optimize your video strategy including: Metadata, Taxonomy, Metadata Enrichment, Essential Video Metrics and How to Apply Them. Read More

Client Success Story: J.J. Helland – Using AI to Inform Editorial Programming

Jul 30, 2019 | Case Study, Video, Video Programming Insights | 0 |

J.J. Helland a 15-year digital media veteran at leading news publishers The New York Times CNN and Men's Journal leveraged IRIS.TV for visibility into what users are watching and used that data to inform editorial programming strategy, leading to 250% video lift. Read More

Tag: sports

Audience and Revenue: Immediate Actions to Deliver...

Tackle NFL Season with These Video Programming Tips

IRIS.TV joins MediaMath to build a 100% accountable and addressable supply chain by the end of 2020

IBC 2019 – Building Sustainable Video Businesses with Partner Brightcove

Emmy’s Preview 2019

IRIS.TV Brings Video Intelligence to IBC with Google Cloud

What is a Programming Strategist?

Video Programming Essentials: Understanding Your Video Data

Client Success Story: J.J. Helland – Using AI to Inform Editorial Programming

Client Success Story: Gunnar Waldman (This Old House) – Monetizing TV in Digital

Client Success Story: Damian Benders (iOne Digital) – Scaling a Digital Network

Tackle NFL Season with These Video Programming Tips

Top Video Metrics and How to Take Action From Them

Case Study: How USA Today Network Leveraged AI to Maximize Video Engagement During the Olympics

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