Tag: video programming

Press Release: Spectrum Media Services Joins IRIS.TV’s Contextual Video Marketplace

Press Release: Spectrum Media Services Joins IRIS.TV’s Contextual Video Marketplace

Mar 9, 2020 | , , | 0 |

Spectrum Media Services, a leader in cookieless contextual targeting, is joining the IRIS.TV Contextual Video Marketplace to enable its unique topic-level scoring data for video across all platforms and devices. This partnership addresses the ambiguous nature of keyword targeting inherent to video advertising. This solves for the waste in reach and media impressions which is especially critical in video to both the buy and the sell side. Read More
IRIS.TV Introduces Oracle Data Cloud into its Contextual Ad Targeting for Video Solution

IRIS.TV Introduces Oracle Data Cloud into its Contextual Ad Targeting for Video Solution

Dec 17, 2019 | , | 0 |

With this integration, Oracle Data Cloud’s contextual segmentation can be deployed at the scale Fortune 500 brands require for relevant and brand-safe video advertising. This combination will deliver on the needs of the world’s largest marketers and agencies to provide transparency on where their advertising is placed across all video formats—mobile, CTV and web, while navigating the requirements of new and emerging privacy regulations in the US and EU. Read More
Audience and Revenue: Immediate Actions to Deliver against Q4 Goals

Audience and Revenue: Immediate Actions to Deliver against Q4 Goals

Oct 15, 2019 | | 0 |

As you head into the final stretch of 2019, you’ve reviewed your final Q3 numbers and assessed your Q4 forecasts. Like most video publishers and broadcasters, you’re looking to take action to close out the year to hit your audience growth and revenue goals. Whether you’re oversold, undersold, or just need to more accurately forecast for 2020 here are a few ways we’ve worked with clients to successfully achieve their objectives. Read More
Emmy’s Preview 2019

Emmy’s Preview 2019

Sep 19, 2019 | | 0 |

With the 71st Emmy’s coming up on September 22, we thought it would be helpful to resurface some tips for publishers to help prepare you for a solid award season, kicking off with the Emmy’s and what you should know to capture that audience of over 10 million viewers. Read More
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PRESS RELEASE: MediaMath Launches Contextual Ad Targeting Solution for Video in Partnership with IRIS.TV

PRESS RELEASE: MediaMath Launches Contextual Ad Targeting Solution for Video in Partnership with IRIS.TV

by | Jun 11, 2019 | , , | 0 |

MediaMath, acclaimed independent programmatic company for marketers, today announced the launch of the industry’s first buy-side video contextual targeting solution for programmatic video. The new solution is made possible through a partnership with IRIS.TV, the market leader in video intelligence and programming solutions. Read More
McKinsey & Company talks to IRIS.TV CEO About TV Personalization

McKinsey & Company talks to IRIS.TV CEO About TV Personalization

by | Apr 23, 2019 | , , | 0 |

In this video with McKinsey, IRIS.TV CEO & Co-Founder Field Garthwaite discusses how IRIS.TV’s video personalization and intelligence allow media companies to fully capture and standardize user consumption behavior to keep audiences engaged with quality content on owned and operated sites. IRIS.TV’s video intelligence provides contextual data, enabling publishers and marketers to better target audiences in brand safe environments, allowing for more relevant and less invasive user experience. Read More
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