Tag: video programming
Zefr Joins the IRIS.TV Contextual Video Marketplace
Nov 23, 2020 | Video Programming Insights | 0 |
Zefr, the leader in contextual data for brand safety and suitability in video, will apply its patented human-in-the-loop approach to premium OLV and CTV inventory enabled by the IRIS.TV’s Contextual Video Marketplace.
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INTRODUCING THE IRIS ID
Jul 8, 2020 | Video Programming Insights | 0 |
Today we are pleased to announce the introduction of the IRIS ID, a data solution to unify the video content and video advertising ecosystems for the first time.
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GUMGUM JOINS THE IRIS.TV CONTEXTUAL VIDEO MARKETPLACE
Jul 8, 2020 | Video Programming Insights | 0 |
Marketers can now leverage GumGum’s content analysis engine, Verity, to more accurately target web, mobile and OTT content across IRIS.TV’s data privacy-first Contextual Video Marketplace.
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COMSCORE AND IRIS.TV INTRODUCE CONTEXTUAL TARGETING FOR CONNECTED TV AND VIDEO ADVERTISING
Jul 2, 2020 | Video Programming Insights | 0 |
This partnership represents Comscore’s continued focus on privacy-driven innovation to meet advertisers’ needs for connected TV (CTV) advertising and the next step in expanding its contextual targeting solution to CTV content.
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Press Release: IRIS.TV Integrates SpringServe into its Contextual Video Marketplace
Mar 12, 2020 | Contextual Ad Targeting, News, Press | 0 |
With this integration, SpringServe, the leading independent video ad serving platform, will activate contextual segments from the industry’s leading data verification providers allowing marketers to target brand-safe and brand-suitable video inventory across all devices.
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Press Release: Spectrum Media Services Joins IRIS.TV’s Contextual Video Marketplace
Mar 9, 2020 | Contextual Ad Targeting, News, Press | 0 |
Spectrum Media Services, a leader in cookieless contextual targeting, is joining the IRIS.TV Contextual Video Marketplace to enable its unique topic-level scoring data for video across all platforms and devices. This partnership addresses the ambiguous nature of keyword targeting inherent to video advertising. This solves for the waste in reach and media impressions which is especially critical in video to both the buy and the sell side.
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Press Release: Comscore and IRIS.TV Introduce Contextual Targeting for Connected TV and Video Advertising
Mar 2, 2020 | Contextual Ad Targeting, News, Press | 0 |
This partnership represents the companies' continued focus on privacy-driven innovation to meet advertisers’ needs for connected TV (CTV) advertising and the next step in expanding its contextual targeting solution to CTV content.
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How Oracle Data Cloud Works with the Contextual Video Marketplace
Dec 17, 2019 | Contextual Ad Targeting, News | 0 |
Our publisher customers can now activate Oracle’s Contextual Intelligence data, a widely accepted industry standard, to enable DSPs, agencies, and brands to deliver relevant and brand safe digital video advertising to context-based audiences.
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IRIS.TV Introduces Oracle Data Cloud into its Contextual Ad Targeting for Video Solution
With this integration, Oracle Data Cloud’s contextual segmentation can be deployed at the scale Fortune 500 brands require for relevant and brand-safe video advertising. This combination will deliver on the needs of the world’s largest marketers and agencies to provide transparency on where their advertising is placed across all video formats—mobile, CTV and web, while navigating the requirements of new and emerging privacy regulations in the US and EU.
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Tackle NFL Season with These Video Programming Tips
Oct 31, 2019 | Video Programming Insights | 0 |
Below, we break down some of our key insights based on years of data with national, regional and local sports publishers to help you best leverage content for this football season.
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Tackle NFL Season with These Video Programming Tips
by Rohan Castelino | Oct 31, 2019 | Video Programming Insights | 0 |
Below, we break down some of our key insights based on years of data with national, regional and local sports publishers to help you best leverage content for this football season.
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Video Programming Essentials: Understanding Your Video Data
by Melissa Lachman | Jul 31, 2019 | Infographics, Video Programming Insights | 0 |
In this post, we cover everything you need to know about video data and how to best optimize your video strategy including: Metadata, Taxonomy, Metadata Enrichment,
Essential Video Metrics and How to Apply Them.
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Client Success Story: J.J. Helland – Using AI to Inform Editorial Programming
by Melissa Lachman | Jul 30, 2019 | Case Study, Video, Video Programming Insights | 0 |
J.J. Helland a 15-year digital media veteran at leading news publishers The New York Times CNN and Men's Journal leveraged IRIS.TV for visibility into what users are watching and used that data to inform editorial programming strategy, leading to 250% video lift.
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Client Success Story: Gunnar Waldman (This Old House) – Monetizing TV in Digital
by Melissa Lachman | Jul 30, 2019 | Case Study, Video, Video Programming Insights | 0 |
Gunnar Waldman is the GM, Digital Video at This Old House talks about how machine learning and video intelligence is enabling an iconic television brand to engage its loyal audience in digital environments.
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Client Success Story: Damian Benders (iOne Digital) – Scaling a Digital Network
by Melissa Lachman | Jul 28, 2019 | Case Study, Video | 0 |
Damian Benders is VP, Video Programming and Business Development at iOne Digital talks about how video intelligence is driving organic internal growth of video across its network of brands.
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Four Ways Publishers Can Best Leverage 2020 Election Coverage
by Melissa Lachman | Jul 12, 2019 | Video Programming Insights | 0 |
There will be 12 debates during the 2020 presidential primary, so it’s important for publishers to focus on what to cover, when, and how. This will be an intense election season and although no one can predict the end result, there are a few key ways publishers can prepare to best leverage the content and hype around the next election.
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PRESS RELEASE: MediaMath Launches Contextual Ad Targeting Solution for Video in Partnership with IRIS.TV
by Melissa Lachman | Jun 11, 2019 | Contextual Ad Targeting, Events, News | 0 |
MediaMath, acclaimed independent programmatic company for marketers, today announced the launch of the industry’s first buy-side video contextual targeting solution for programmatic video. The new solution is made possible through a partnership with IRIS.TV, the market leader in video intelligence and programming solutions.
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How Publishers Can “Tune In” to Their Audiences for Game of Throne’s Final Season and Beyond
by Melissa Lachman | May 9, 2019 | Video Programming Insights | 0 |
How Publishers Can “Tune In” to Their Audiences for Game of Throne’s Final Season and Beyond With...
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McKinsey & Company talks to IRIS.TV CEO About TV Personalization
by Melissa Lachman | Apr 23, 2019 | News, Press, Video | 0 |
In this video with McKinsey, IRIS.TV CEO & Co-Founder Field Garthwaite discusses how IRIS.TV’s video personalization and intelligence allow media companies to fully capture and standardize user consumption behavior to keep audiences engaged with quality content on owned and operated sites. IRIS.TV’s video intelligence provides contextual data, enabling publishers and marketers to better target audiences in brand safe environments, allowing for more relevant and less invasive user experience.
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NAB Show 2019: IRIS.TV Co-Founder & CEO Speaking at IBM and Google
by Melissa Lachman | Apr 2, 2019 | Events | 0 |
NAB Show 2019: IRIS.TV Co-Founder & CEO Speaking at IBM and Google At NAB Show 2019 IRIS.TV...
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Recent Posts
- Zefr Joins the IRIS.TV Contextual Video Marketplace
- INTRODUCING THE IRIS ID
- GUMGUM JOINS THE IRIS.TV CONTEXTUAL VIDEO MARKETPLACE
- COMSCORE AND IRIS.TV INTRODUCE CONTEXTUAL TARGETING FOR CONNECTED TV AND VIDEO ADVERTISING
- Press Release: IRIS.TV Integrates SpringServe into its Contextual Video Marketplace