Tag: video views

Introducing The IRIS.TV Contextual Video Marketpla...

Posted by Rohan Castelino | Feb 26, 2020 | Contextual Ad Targeting, News | 0 |

Zefr Joins the IRIS.TV Contextual Video Marketplace

Nov 23, 2020 | Video Programming Insights | 0 |

Zefr, the leader in contextual data for brand safety and suitability in video, will apply its patented human-in-the-loop approach to premium OLV and CTV inventory enabled by the IRIS.TV’s Contextual Video Marketplace. Read More

INTRODUCING THE IRIS ID

Jul 8, 2020 | Video Programming Insights | 0 |

Today we are pleased to announce the introduction of the IRIS ID, a data solution to unify the video content and video advertising ecosystems for the first time. Read More

GUMGUM JOINS THE IRIS.TV CONTEXTUAL VIDEO MARKETPLACE

Jul 8, 2020 | Video Programming Insights | 0 |

Marketers can now leverage GumGum’s content analysis engine, Verity, to more accurately target web, mobile and OTT content across IRIS.TV’s data privacy-first Contextual Video Marketplace. Read More

COMSCORE AND IRIS.TV INTRODUCE CONTEXTUAL TARGETING FOR CONNECTED TV AND VIDEO ADVERTISING

Jul 2, 2020 | Video Programming Insights | 0 |

This partnership represents Comscore’s continued focus on privacy-driven innovation to meet advertisers’ needs for connected TV (CTV) advertising and the next step in expanding its contextual targeting solution to CTV content. Read More

Press Release: IRIS.TV Integrates SpringServe into its Contextual Video Marketplace

Mar 12, 2020 | Contextual Ad Targeting, News, Press | 0 |

With this integration, SpringServe, the leading independent video ad serving platform, will activate contextual segments from the industry’s leading data verification providers allowing marketers to target brand-safe and brand-suitable video inventory across all devices. Read More

Press Release: Spectrum Media Services Joins IRIS.TV’s Contextual Video Marketplace

Mar 9, 2020 | Contextual Ad Targeting, News, Press | 0 |

Spectrum Media Services, a leader in cookieless contextual targeting, is joining the IRIS.TV Contextual Video Marketplace to enable its unique topic-level scoring data for video across all platforms and devices. This partnership addresses the ambiguous nature of keyword targeting inherent to video advertising. This solves for the waste in reach and media impressions which is especially critical in video to both the buy and the sell side. Read More

Press Release: Comscore and IRIS.TV Introduce Contextual Targeting for Connected TV and Video Advertising

Mar 2, 2020 | Contextual Ad Targeting, News, Press | 0 |

This partnership represents the companies' continued focus on privacy-driven innovation to meet advertisers’ needs for connected TV (CTV) advertising and the next step in expanding its contextual targeting solution to CTV content. Read More

How Oracle Data Cloud Works with the Contextual Video Marketplace

Dec 17, 2019 | Contextual Ad Targeting, News | 0 |

Our publisher customers can now activate Oracle’s Contextual Intelligence data, a widely accepted industry standard, to enable DSPs, agencies, and brands to deliver relevant and brand safe digital video advertising to context-based audiences. Read More

IRIS.TV Introduces Oracle Data Cloud into its Contextual Ad Targeting for Video Solution

Dec 17, 2019 | News, Press | 0 |

With this integration, Oracle Data Cloud’s contextual segmentation can be deployed at the scale Fortune 500 brands require for relevant and brand-safe video advertising. This combination will deliver on the needs of the world’s largest marketers and agencies to provide transparency on where their advertising is placed across all video formats—mobile, CTV and web, while navigating the requirements of new and emerging privacy regulations in the US and EU. Read More

Tackle NFL Season with These Video Programming Tips

Oct 31, 2019 | Video Programming Insights | 0 |

Below, we break down some of our key insights based on years of data with national, regional and local sports publishers to help you best leverage content for this football season. Read More