Tag: video

Audience and Revenue: Immediate Actions to Deliver...

Posted by Daniel Harrison | Oct 15, 2019 | Video Programming Insights | 0 |

Tackle NFL Season with These Video Programming Tips

Oct 31, 2019 | Video Programming Insights | 0 |

Below, we break down some of our key insights based on years of data with national, regional and local sports publishers to help you best leverage content for this football season. Read More

IRIS.TV joins MediaMath to build a 100% accountable and addressable supply chain by the end of 2020

Oct 3, 2019 | News, Press | 0 |

video We are proud to announce our participation in SOURCE by MediaMath. Launched on October 2,...

IBC 2019 – Building Sustainable Video Businesses with Partner Brightcove

Sep 26, 2019 | Contextual Ad Targeting, Events, Video | 0 |

In the video below, Brightcove Director of Partner Marketing Eric Wynalek talks with IRIS.TV CRO Daniel Harrison about building sustainable video businesses and how IRIS.TV helps broadcasters and publishers meet their KPIs. Read More

Emmy’s Preview 2019

Sep 19, 2019 | Video Programming Insights | 0 |

With the 71st Emmy’s coming up on September 22, we thought it would be helpful to resurface some tips for publishers to help prepare you for a solid award season, kicking off with the Emmy’s and what you should know to capture that audience of over 10 million viewers. Read More

IRIS.TV Brings Video Intelligence to IBC with Google Cloud

Sep 11, 2019 | Events, Press | 0 |

IRIS.TV, a video personalization company that enables broadcasters and marketers to maximize revenue from their owned and operated digital properties, will demo its Video Intelligence and Personalization integration with Google Cloud at IBC in Amsterdam. Read More

What is a Programming Strategist?

Sep 9, 2019 | Video Programming Insights | 0 |

video Q&A with Mantonie Byrd, Director Programming Strategy and Partnerships I recently sat...

Video Programming Essentials: Understanding Your Video Data

Jul 31, 2019 | Infographics, Video Programming Insights | 0 |

In this post, we cover everything you need to know about video data and how to best optimize your video strategy including: Metadata, Taxonomy, Metadata Enrichment, Essential Video Metrics and How to Apply Them. Read More

Client Success Story: J.J. Helland – Using AI to Inform Editorial Programming

Jul 30, 2019 | Case Study, Video, Video Programming Insights | 0 |

J.J. Helland a 15-year digital media veteran at leading news publishers The New York Times CNN and Men's Journal leveraged IRIS.TV for visibility into what users are watching and used that data to inform editorial programming strategy, leading to 250% video lift. Read More

Client Success Story: Gunnar Waldman (This Old House) – Monetizing TV in Digital

Jul 30, 2019 | Case Study, Video, Video Programming Insights | 0 |

Gunnar Waldman is the GM, Digital Video at This Old House talks about how machine learning and video intelligence is enabling an iconic television brand to engage its loyal audience in digital environments. Read More

Client Success Story: Damian Benders (iOne Digital) – Scaling a Digital Network

Jul 28, 2019 | Case Study, Video | 0 |

Damian Benders is VP, Video Programming and Business Development at iOne Digital talks about how video intelligence is driving organic internal growth of video across its network of brands. Read More

Case Study: How USA Today Network Leveraged AI to Maximize Video Engagement During the Olympics

by Rohan Castelino | May 13, 2019 | Case Study, Video | 0 |

Video - IRIS.TV and USA Today showcase how the use of video recommendations, video intelligence, and AI are enabling sports publishers to maximize video engagement and revenue yield from major sporting events Read More

Video Programming Playbook: Metadata Taxonomy

by Melissa Lachman | Mar 29, 2019 | Video Programming Insights, White Papers | 0 |

video Users expect a personalized experience whenever they engage with digital content. While they...

Creating a Winning Video Strategy for Awards Season

by Melissa Lachman | Feb 19, 2019 | Video Programming Insights | 0 |

By preparing a strong video programming strategy, entertainment news publishers are able to leverage the higher interest leading up to an award show such as Grammys and Oscars, during the event itself, and in the days after the event. As always, first asses the health of your video metadata taxonomy. Read More

Super Bowl Recap: How to Maximize Audience Retention around Tentpole Events

by Melissa Lachman | Feb 12, 2019 | Video Programming Insights | 0 |

With the lowest ratings in a decade, another Super Bowl is behind us. Although ratings were considered low this year as 98.2 million viewers tuned into the game via CBS television broadcast, 2.6 million streamed the game online. As digital video consumption continues to grow, expect that streaming total to continue to increase. Because users are significantly more at ease consuming across digital platforms, there are opportunities for publishers to leverage the high volume views these tentpoles generate before and after the event. Read More

Interview: Video Personalization Shouldn’t be the Preserve of the Tech Giants

by Rohan Castelino | Sep 26, 2018 | News, Video, Video Programming Insights | 0 |

IRIS.TV Co-Founder and COO Richie Hyden appeared with Video Ad News’ Vincent Flood at DMEXCO 2018 to discuss the company’s recent partnership with IBM Watson Media to bring AI-based personalization and video programming automation to major media companies. Read More

IRIS.TV Insights: 5 Tips to Maximize Video Engagement During the Summer Slump

by Kasey Nadjadi | Jul 16, 2018 | Video, Video Programming Insights | 0 |

In this video IRIS.TV Senior Programming Strategist Kasey Nadjadi explains how leading publishers are applying video best practices to spur video engagement on their owned-and-operated sites during the seasonal summer slump. Read More