Put Every Video in Context.
- Put Every Video Ad in Context.
- Reach your audience and drive increased ROI.
- Privacy First: Move your brand beyond the cookie.
- Appear in 100% brand-safe, relevant environments.
IRIS-enabled™ Contextual Intelligence
Consumers are flocking to video and connected TV, but inventory is fragmented and there is no video-level content transparency. You don’t know where your ads have been so you cannot guarantee brand-safety or brand-suitability.
Built for the post-cookie ecosystem, IRIS.TV provides a powerful and privacy-friendly way to reach your audience. The things people watch tell us a lot about them, allowing our ecosystem to create custom audience segments based upon observed behavior.
IRIS.TV enables marketers to target each consumer with video ads that are aligned to the content of the videos they are watching on web, mobile and CTV.
"Publishers and advertisers can now match premium content with relevant video advertising in real-time and across multiple platforms, ensuring a better overall experience for the viewer"
Products and Benefits
Build awareness and ad recall.
Relevant ads resonate. When your video ad is contextually-relevant, you capture more attention and build deeper brand connections.
Grow consideration and interest.
Influence potential customers in the opinion-shaping moments when they’re most receptive to your message.
Clearly see what's working and what isn't across any screen and every content genre.
Activate with confidence.
Apply trusted TV-buying and optimization strategies to video, and increase access to addressable inventory to improve ad spend efficiencies.
Activate IRIS-enabled™ Contextual PMPsActivate