IRIS.TV | Video Personalization & Programming Platform

Video Personalization and
Programming Platform

Take control of your video distribution with artificial intelligence and achieve the reach and scale of social media on your owned-and-operated sites and apps.

Increase revenue with machine learning and data-driven insights.

Arm your product, editorial, and revenue teams with actionable data to increase video ad inventory, user engagement, and audience retention.

Protect your brand and program your content.

Programming controls enable your editorial teams to create standards, set business rules, and implement best practices.

Harness the power of artificial
intelligence and machine learning with our video programming platform.

Asset IQ^™

Automated data structuring

Metadata enrichment
Taxonomy creation
Real-time video asset ranking and valuation

Adaptive Stream^™

Video Personalization

Surface your most valuable video assets
Program across all devices in real time
Interactive video player features to engage and retain users

IRIS Vision^™

Business intelligence and programming management

Business rules management portal
Analytics dashboard and reporting
Dedicated programming strategist

Campaign Manager^™

Prioritize branded / sponsored content

Smartly place branded video in-stream alongside editorial content
Manage multiple campaigns by category, device and geolocation
Auto-pacing to fulfill campaign guarantees

LEARN MORE WITH FACT SHEETS AND CASE STUDIES

Industry-leading results in consumption, engagement and retention

+70% VIDEO VIEWS

+62% VIEWS PER SESSION

-10% BOUNCE RATE

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The ability to customize programming at scale with business rules has been a game changer. We’re now able to focus on great content, leaving the creation of playlists to IRIS.TV.

Phillip Morelock | Chief Digital Officer

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IRIS.TV gives us insight into what content is relevant and compelling to our users. This helps us decide what we should be creating more of.

Sean Leong | Project Manager

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The ability to customize programming at scale with business rules has been a game changer. We’re now able to focus on great content, leaving the creation of playlists to IRIS.TV.

Michael Palmer | General Manager

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IRIS.TV wildly exceeded our expectations. We’re now able to measure how our audiences respond in real time, helping us constantly improve our content strategy and providing maximum value to our viewers, our advertisers and us.

Nathan McGowan | Senior Director