Today we are pleased to announce the introduction of the IRIS.TV ContentID, a data solution to unify the video content and video advertising ecosystems for the first time.
Our mission is to increase the value of video for the entire ecosystem from content creators and publishers, to marketers and advertisers. How? By connecting the world’s video content with the most sophisticated ML and artificial intelligence, we enable global businesses to derive more value from their investment in video.
Learn how our Video Intelligence Platform can turn your investment in streaming video into growth for your business.
Video Personalization & Programming
Engage Audiences at Scale
Video recommendations increase consumption and retention
Collect 1st party audience viewing data and prescriptive insights
Automate and control programming based on specific business needs
Contextual Video Marketplace
Align video ads to content
Marketers can target video campaigns with unprecedented transparency in a privacy-compliant way
Publishers ensure brand safety and maximize yield across their video inventory
The programmatic ecosystem can now segment, curate, and transact contextually relevant and brand-safe video advertising at large scale
Industry-leading results in consumption, engagement and retention
+70%
VIDEO
VIEWS
+62%
VIEWS PER
SESSION
-10%
BOUNCE
RATE
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With IRIS.TV, we have significantly increased our video views, engagement, and user retention. Our success with IRIS.TV has allowed us to invest in video with confidence.
Alan Whiteley | CTO
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With IRIS. TV’s A.I. creating personalized recommendations of our premium content, we were able to exceed our objectives, improve subscriber yield, and provide our audience with the highest quality user experience.
Jordan Foord | Director of Product
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IRIS.TV was able to work with Verizon on video recommendation to generate a personalized virtual linear feed for each user, which was super exciting to us and allowed a vision of ours that we’ve had for a long time now, to come to life.
Jason Friedlander | Senior Director Product Marketing
Integrated with all major video players
Integrated with all major video players
Integrated with all major video players
Maximize revenue on your owned-and-operated sites and apps.
Keep your loyal viewers watching your content on your site.
Partner with us.
The most recent buzz…
GUMGUM JOINS THE IRIS.TV CONTEXTUAL VIDEO MARKETPLACE
Marketers can now leverage GumGum’s content analysis engine, Verity, to more accurately target web, mobile and OTT content across IRIS.TV’s data privacy-first Contextual Video Marketplace.
COMSCORE AND IRIS.TV INTRODUCE CONTEXTUAL TARGETING FOR CONNECTED TV AND VIDEO ADVERTISING
This partnership represents Comscore’s continued focus on privacy-driven innovation to meet advertisers’ needs for connected TV (CTV) advertising and the next step in expanding its contextual targeting solution to CTV content.