Our publisher customers can now activate Oracle’s Contextual Intelligence data, a widely accepted industry standard, to enable DSPs, agencies, and brands to deliver relevant and brand safe digital video advertising to context-based audiences.
Harness the power of artificial
intelligence and machine learning.
Video Personalization & Programming
Engage Audiences at Scale
Video recommendations increase consumption and retention
Collect 1st party audience viewing data and prescriptive insights
Control programming based on specific business needs
Contextual Ad Targeting for Video
Align pre-roll ads to content
Create contextual segments for video advertising
Activate segments for direct and programmatic advertising
Utilize a range of contextual data partners to align with current display targeting
Industry-leading results in consumption, engagement and retention
+70%
VIDEO
VIEWS
+62%
VIEWS PER
SESSION
-10%
BOUNCE
RATE
“ ”
With IRIS.TV, we have significantly increased our video views, engagement, and user retention. Our success with IRIS.TV has allowed us to invest in video with confidence.
Alan Whiteley | CTO
“ ”
With IRIS. TV’s A.I. creating personalized recommendations of our premium content, we were able to exceed our objectives, improve subscriber yield, and provide our audience with the highest quality user experience.
Jordan Foord | Director of Product
“ ”
IRIS.TV was able to work with Verizon on video recommendation to generate a personalized virtual linear feed for each user, which was super exciting to us and allowed a vision of ours that we’ve had for a long time now, to come to life.
Jason Friedlander | Senior Director Product Marketing
Integrated with all major video players
Integrated with all major video players
Integrated with all major video players
Maximize revenue on your owned-and-operated sites and apps.
Keep your loyal viewers watching your content on your site.
Partner with us.
The most recent buzz…
IRIS.TV Introduces Oracle Data Cloud into its Contextual Ad Targeting for Video Solution
With this integration, Oracle Data Cloud’s contextual segmentation can be deployed at the scale Fortune 500 brands require for relevant and brand-safe video advertising. This combination will deliver on the needs of the world’s largest marketers and agencies to provide transparency on where their advertising is placed across all video formats—mobile, CTV and web, while navigating the requirements of new and emerging privacy regulations in the US and EU.
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