CAREERS: MARKETING MANAGER

IRIS.TV is the world's leading video data platform. Founded in 2013, our mission is to connect and activate video data from any source to power better consumer experiences and business outcomes.

At IRIS.TV, we help our customers and partners maximize the value of their investment in video. Our privacy-first, neutral video data platform provides the leading media, data, advertising, and marketing companies with seamless ingestion, enrichment, and activation of video data.

We're in the business of creating more valuable and enjoyable streaming video experiences for everyone. Because when great storytelling and journalism thrives, so too does our culture and communities.

We're growing our world-class team and we'd like to meet you.

Our values

We see a world where consumers, brands, and publishers are aligned - with more engaged audiences, fewer wasted impressions, greater respect for privacy, and better results for all stakeholders.

Innovation

We're building the future of video and transforming the way video data is shared with the entire marketplace. From our products to our people, innovation is a core tenet of our business.

Trust

We've engineered an open ecosystem that enables anyone investing in video to unlock the power of their data. And it's all built on a foundation of trust and transparency with our partners and customers.

Impact-Oriented

The bottom line is our top priority. We've built our entire platform to deliver measurable business outcomes with frictionless, flexible technology solutions.

Privacy & Security

We put privacy and data security first. Our solutions are built to solve problems in a post-cookie world, elevating video-level data while being fully compliant with global privacy laws.

The Role

IRIS.TV is looking for a Marketing Manager. In this role, you will lead and/or assist with the management and execution of key marketing projects, campaigns, and initiatives. The ideal candidate possesses strong communication, content development, and analytical skills, and has relevant experience serving in tactical B2B marketing roles, preferably within the media and advertising industry. Must be well-organized and can collaborate cross-functionally across our marketing, go-to-market, product, and engineering teams.

Reporting to the VP of Marketing, this individual will be a leader within our organization and serve as an expert on our positioning and products, and will be communicating their value to internal and external audiences. The role requires someone who can build relationships across the organization and drive alignment on priorities and strategy.

Location

Los Angeles HQ or NYC is preferred but open to US - Remote.

Responsibilities

Campaign Management: Support the growth marketing and content marketing team with tactical execution of marketing campaigns via targeted email communications, blogs, social media, paid advertising, and more.
Sales Enablement: Develop commercial enablement materials for use by sales, business development, and account management teams including internal newsletter, pitch decks, one-pagers, FAQs, guides, blog pages, and case studies.
Product Marketing: Closely collaborate with operations, product, and account management teams to support client retention and nurture efforts, and translate technical features into client-centric messaging for use in external collateral and documentation.
Partner Marketing: Maintain and develop co-marketing strategies and support for our data and ad platform partners.
Marketing Operations: Manage content management, internal wikis, and automation tools with respect to marketing.
Research & Analysis: Analyze the industry and competitive landscape to support our team's knowledge of trends and innovation.
Event Management: Support logistics and coordination for virtual and in-person events.

Qualifications

Results-oriented with a can-do spirit that loves to exceed expectations, meet deadlines, and overcome obstacles.
Proven B2B/SaaS product marketing leader with 2 to 3+ years of B2B and/or B2C experience and demonstrated experience in building breakthrough product positioning and GTM strategies that drive marketing execution plans in fast-growth organizations.
Deep understanding of programmatic advertising, ad tech, and the dynamics of supply and demand.
Thorough comprehension of key marketer KPI metrics, internal org structures, and challenges/opportunities for digital marketers.
Experience working with cross-functional teams including product management, marketing/demand generation, and sales teams, with an emphasis on enabling sales to successfully execute.
Strong business acumen with the ability to understand buyer's most critical business issues and the ability to translate product and service capabilities into real business value.
Highly-collaborative team player with the knowledge, intellect, and temperament to work effectively in a fast-paced, energetic and complex environment.
Exceptional writing, communication, and presentation skills.
Experience with marketing automation processes and experience with tools such as Hubspot, Salesforce, Confluence, Asana.
Experience with design software such as Adobe Creative Suite, Canva.

Bonus points if you have experience with

Google Data Studio
Google Analytics
Drift Chatbot

Compensation, Benefits, and Perks (US)

Competitive compensation & equity options
Open vacation & sick time
Flexible work hours
World-class medical, dental, and vision benefits

Diversity, Equity, and Inclusion

IRIS.TV is committed to building a diverse, equitable and inclusive workforce. IRIS.TV is an equal opportunity employer; we welcome and consider qualified applicants regardless of gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, pregnancy status, veteran status, or any other differences. Members of communities historically underrepresented in tech are encouraged to apply.

Apply here